Harshita Singh is currently a research scholar pursuing her Ph.D. in Marketing at CHRIST University, Bangalore.
She co-founded the brand EMPROVE in 2017, one of the country's first companies to launch 'Green Coffee' in the market. During her tenure as the co-founder of the brand from 2017-2020, she oversaw Marketing Operations for the brand, intending to create awareness about green coffee as a product and penetrate the market from scratch to build a loyal customer base.
While pursuing her career as a co-founder of a brand, she has also been active in the academic field as an Assistant Professor in Commerce with a goal of bridging the learning gap between academic knowledge and industry knowledge.
A stream of the startup world with founder voices, stories, news, and raw insights.
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.