Harshita Singh (Ph.D) - Research Scholar, CHRIST University

Harshita Singh (Ph.D)

Research Scholar, CHRIST University

Harshita Singh is currently a research scholar pursuing her Ph.D. in Marketing at CHRIST University, Bangalore.

She co-founded the brand EMPROVE in 2017, one of the country's first companies to launch 'Green Coffee' in the market. During her tenure as the co-founder of the brand from 2017-2020, she oversaw Marketing Operations for the brand, intending to create awareness about green coffee as a product and penetrate the market from scratch to build a loyal customer base.

While pursuing her career as a co-founder of a brand, she has also been active in the academic field as an Assistant Professor in Commerce with a goal of bridging the learning gap between academic knowledge and industry knowledge.

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