lead brand strategy and business development for sonic branding, translating positioning, values, and customer insights into audio identities that drive recognition and shape brand experience.

With a marketing foundation from MICA and agency experience at Cheil India and Social Beat, I understand what drives consumer behavior and brand equity. At Sonic Minds, I apply that strategic foundation to create sonic systems for brands like ASUS, Volvo, and Ørsted—audio logos, UX sounds, and automotive soundscapes.