Nadeem Jafri
Nadeem, Founder and Chief Mentor of Hearty Mart, leads a growing chain of supermarkets in rural Gujarat. Under his leadership, Hearty Mart has expanded into HoReCa (Hotels, Restaurants, and Cafes) supply, serving over 1,500 establishments across Gujarat, Maharashtra, and Rajasthan with food, groceries, and spices. Since 2022, the company has ventured into the international market, establishing a presence in Dubai.
A management graduate, Nadeem initially worked in the advertising and media industry before transitioning into entrepreneurship in 2004. He is now a dedicated mentor, guiding both his own company and various startups.
The innovative Hearty Mart business model has been recognized as a case study in prominent business schools such as IIM Ahmedabad (IIMA) and MICA, as well as research institutions like SPIESR. The company’s global recognition grew further when a research paper co-authored by Nadeem was published by the European Case Clearing House (ECCH).
Nadeem is frequently invited by institutions such as IIMA, EDI, and Nirma University to share his entrepreneurial journey through engaging “My Story” sessions with students and aspiring entrepreneurs. In 2019, he was a speaker at IIMA’s prestigious Red Brick Summit (TRBS).
His entrepreneurial achievements have been featured in leading business publications and media outlets, including Forbes India, Fortune India, Open Magazine, NDTV, ANI News, and CNBC Young Turks.
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