Nadeem Jafri (@nadeem-jafri)

Nadeem Jafri

Founder & Chief Mentor - Hearty Mart

Nadeem, Founder and Chief Mentor of Hearty Mart, leads a growing chain of supermarkets in rural Gujarat. Under his leadership, Hearty Mart has expanded into HoReCa (Hotels, Restaurants, and Cafes) supply, serving over 1,500 establishments across Gujarat, Maharashtra, and Rajasthan with food, groceries, and spices. Since 2022, the company has ventured into the international market, establishing a presence in Dubai.

A management graduate, Nadeem initially worked in the advertising and media industry before transitioning into entrepreneurship in 2004. He is now a dedicated mentor, guiding both his own company and various startups.

The innovative Hearty Mart business model has been recognized as a case study in prominent business schools such as IIM Ahmedabad (IIMA) and MICA, as well as research institutions like SPIESR. The company’s global recognition grew further when a research paper co-authored by Nadeem was published by the European Case Clearing House (ECCH).

Nadeem is frequently invited by institutions such as IIMA, EDI, and Nirma University to share his entrepreneurial journey through engaging “My Story” sessions with students and aspiring entrepreneurs. In 2019, he was a speaker at IIMA’s prestigious Red Brick Summit (TRBS).

His entrepreneurial achievements have been featured in leading business publications and media outlets, including Forbes India, Fortune India, Open Magazine, NDTV, ANI News, and CNBC Young Turks.

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Upcoming events in Ahmedabad

Feb

26

Thu

eChai Startup Demo Day in Ahmedabad: February Edition

GVFL Ahmedabad

6:30pm — 08:30pm

Feb

28

Sat

Ahmedabad Startup Meetup

iHub Gujarat

6:00pm — 08:00pm

Mar

07

Sat

eChai Women Founders Initiative in Ahmedabad: March Edition

Venue will be shared with confirmed guests.

11:00am — 01:00pm

The eChai Effect - In Their Words

"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."

Harsha Bhurani

Founder, HummingBird Consulting Group

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Syed Nadeem Jafri

Founder, Hearty Mart

"I attended my first eChai event 3 yrs back, and no one knew me in the market. Over the next three years, eChai didn’t only help me with knowledge or networking, but it gave me an identity from being unknown to now being recognized by a group of inspirational entrepreneurs connected with eChai, who have been gracious enough to acknowledge me and Digipple."

Viraj Rajani

Co-Founder, Digipple

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