Nadeem Jafri - Founder & Chief Mentor - Hearty Mart

Nadeem Jafri

Founder & Chief Mentor - Hearty Mart

Nadeem, Founder and Chief Mentor of Hearty Mart, leads a growing chain of supermarkets in rural Gujarat. Under his leadership, Hearty Mart has expanded into HoReCa (Hotels, Restaurants, and Cafes) supply, serving over 1,500 establishments across Gujarat, Maharashtra, and Rajasthan with food, groceries, and spices. Since 2022, the company has ventured into the international market, establishing a presence in Dubai.

A management graduate, Nadeem initially worked in the advertising and media industry before transitioning into entrepreneurship in 2004. He is now a dedicated mentor, guiding both his own company and various startups.

The innovative Hearty Mart business model has been recognized as a case study in prominent business schools such as IIM Ahmedabad (IIMA) and MICA, as well as research institutions like SPIESR. The company’s global recognition grew further when a research paper co-authored by Nadeem was published by the European Case Clearing House (ECCH).

Nadeem is frequently invited by institutions such as IIMA, EDI, and Nirma University to share his entrepreneurial journey through engaging “My Story” sessions with students and aspiring entrepreneurs. In 2019, he was a speaker at IIMA’s prestigious Red Brick Summit (TRBS).

His entrepreneurial achievements have been featured in leading business publications and media outlets, including Forbes India, Fortune India, Open Magazine, NDTV, ANI News, and CNBC Young Turks.

Signing up on our website is completely free! If you encounter any issues with profile or notice something unusual, please don't hesitate to report it to us. We're here to help ensure a smooth and secure experience.
Upcoming events in Ahmedabad
Feb
26
Thu
eChai Startup Demo Day in Ahmedabad: February Edition
GVFL Ahmedabad
6:30pm — 08:30pm
Feb
28
Sat
Ahmedabad Startup Meetup
iHub Gujarat
6:00pm — 08:00pm
Mar
07
Sat
eChai Women Founders Initiative in Ahmedabad: March Edition
Venue will be shared with confirmed guests.
11:00am — 01:00pm
More stories on eChai

The eChai Effect - In Their Words

"The eChai platform has been super valuable for me - it has helped me gain a deeper understanding of domains in the startup and tech ecosystem. What stands out most is the celebration of knowledge, professional growth, and entrepreneurship - it’s one of the best for the Indian ecosystem. Along the way, I’ve also been fortunate to make some great friendships and connections too."
Shalin (Shawn) Parikh - Founder, MyCPE One
Shalin (Shawn) Parikh
Founder, MyCPE One
"After moving back from the USA, eChai became my go-to space to learn how the Indian startup ecosystem works. It offered direct exposure to startup thinking and a community that openly shares business insights. What stood out was how easy it was to connect, learn, and grow through real conversations. As we built our IT hardware rentals business, eChai helped us find our niche and refine our path. Proud and grateful to be part of this amazing community."
Heet Sheth - Growth and Tech, Sheth Info
Heet Sheth
Growth and Tech, Sheth Info
“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
Shrijay Sheth - Founder at LegalWiz.in and Hire4Higher Consulting
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.