In the next 5-7 years, traditional video editing may become less common, transitioning instead towards SaaS-based solutions!!!

I gained this insight from Kushagra Pandya of vidyo.ai at eChai Ventures social this week.

As much vague as it looks, the deliberations on this and various other topics validated the statement. 

Interacting with founders from various sectors always makes you learn so much. This is the power of networking.

Now back to the video editing topic, here are some interesting insights:

- Video content creation is rapidly growing, currently comprising 65-70% The video format of content creation is inevitably growing at a rapid scale. As far as I can see, around 65-70% of the content being created today is video-format.

- Short form content is the way ahead for the marketers. The ever-decreasing attention span of the audience has been the case for success of TikTok, Instagram Reels, YouTube shorts and many others.

- At the same time, Podcasts has been an interesting marketing funnel for dissemination of information. These podcasts are generally long form in nature with a minimum of 30 minutes till 3-4 hours.

- Video editing of these podcasts to capture the viral elements and put it across in the form of reels and shorts has been the core. And companies like vidyo.ai have scaled it to the next level.

As we see the next change in technology, more and more of such business models will thrive and scale better.

eChai Ventures Jatin Chaudhary GVFL Limited Kushagra Pandya Tanmay Shanishchara Viraj Rajani Pankaj Bhimani Dr Mayank Patel, CFA Nishtha Gurnani Harsha Bhurani  Gaurav Barot Amit Panchal Bhavesh Patel Mitesh Shethwala Ekta Shah Koumal Kalantry ABHISHEK JAIN 

This post celebrates the incredible impact of #networking and the pivotal role eChai Ventures has played in expanding my knowledge and connections within the industry.

A special shout-out to Jatin Chaudhary, whose support was instrumental when I was navigating the beginnings of this vibrant ecosystem. The relationships forged through #eChai meetings have turned out to be not just valuable but transformative.

Witnessing Bull Agritech's growth has been a joy. The dedicated approach and profound industry insights of its founders, Hit Desai and Divyajeetsinh Chauhan, clearly set them apart and paved their path forward.

Heartfelt congratulations to the entire Bull Agritech team—here's to soaring to new heights and achieving even greater milestones.

A big thank you to Faraz Wadhwania for being part of this journey. Your involvement and connections have made the job a lot easier.

Startup Learning Series: Understanding ROFR vs. ROFO

ROFR (Right of First Refusal)

➡️ What is ROFR?
The holder has the privilege to match any offer the seller receives before finalizing a deal with a third party. Essentially, they have the right to refuse an initial offer and step in with the same terms.

➡️ Example:
Startup A grants an investor a ROFR. If the startup receives a funding/ acquisition offer from Company X, the investor has the first shot at matching that offer before the startup can proceed with Company X.


ROFO (Right of First Offer)

➡️ What is ROFO?
Unlike ROFR, this gives the holder the first chance to make an offer before the seller approaches others. The seller is obligated to consider this initial offer before entertaining offers from third parties.

➡️ Example:
Startup B gives an investor a ROFO. If the startup decides to sell a portion of its shares, the investor gets the opportunity to present an offer first before the startup explores other options.


Which is more beneficial for Startups?

➡️ ROFO: This can be advantageous for startups aiming to maintain control and nurture strategic partnerships. It provides a structured process for selling shares and ensures that existing stakeholders are considered first.

➡️ ROFR: Startups looking for flexibility might prefer ROFR. It allows them to explore various offers and potentially secure a better deal.


Which is more beneficial for Investors?

➡️ ROFR: Investors seeking security and the ability to protect their investment may lean towards ROFR.

➡️ ROFO: Investors looking for proactive involvement and a first-mover advantage may find ROFO more appealing. It allows them to set the initial terms and potentially secure a deal before others come into play.


Considerations for both Parties

➡️ Negotiation Power: ROFO gives negotiating power to the holder by allowing them to set the initial terms.

➡️ Flexibility: ROFR provides flexibility for sellers to explore various offers before committing.

➡️ Relationship Dynamics: Both agreements impact the dynamics between startups and investors, requiring a careful understanding of the long-term vision and goals.


Conclusion

➡️ The choice between ROFR and ROFO depends on the specific needs and goals of the startup and the investor involved.

➡️ It's not a one-size-fits-all scenario, and understanding the nuances is crucial for creating mutually beneficial agreements.


Other posts in the Startup Learning Series:

🔗 Pre-emptive Rights: https://lnkd.in/dQKcThft

🔗 Liquidation Preference: https://lnkd.in/dRb2Eetc

🔗 Anti-dilution Clause: https://lnkd.in/dFSWs2xH

🔗 Understanding ROFR: https://lnkd.in/dxuVBxge

At STIR Advisors, we help startups and investors with our expertise to navigate through such intricacies.