Sheel Damani (@sheel-damani)

Sheel Damani

Founder and Principal Strategist, Fruitfly Design

With a career spanning over 16 years, I have found navigating the ever-evolving design landscape to be a deeply rewarding journey. Along the way, I have honed my craft and expanded my expertise across diverse sectors, transitioning from visual communication to strategic design that address complex challenges and create unparalleled value.

At the heart of my philosophy is a resolute belief in design’s potential to drive business transformation. I see design as the connective tissue between a company’s vision and its audience’s perception, seamlessly fusing strategic intent with immersive user experiences.

In addition to shaping Fruitfly and leading cross-functional teams, I am passionate about mentoring the next generation of designers. From undergraduate to master’s students at institutions like NID, NIFT and Anant National University, I focus on cultivating their ability to think critically, design purposefully, and navigate the industry with confidence.

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Upcoming events in Ahmedabad

Mar

26

Thu

eChai Startup Demo Day in Ahmedabad: March Edition

GVFL Ahmedabad

6:30pm — 08:30pm

The eChai Effect - In Their Words

"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."

Pankaj Bhimani

Founder, 58miles

"eChai has been a game changer in my journey. It connected me with real people, real support and real opportunities. From building HMMBiz to launching Mindalcove, eChai has played a key role at every step. Grateful to be part of a community that truly believes in growing together."

Hardik Manwani

CTO, Mind Alcove

“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."

Utpal Vaishnav

Founder @ Polynxt (EightQor Capital, Upsquare, House of Starts) • Architect & Capital Allocator

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.

Hungrito

Building experiences through food fests.