Sheel Damani (@sheel-damani)

Sheel Damani

Founder and Principal Strategist, Fruitfly Design

With a career spanning over 16 years, I have found navigating the ever-evolving design landscape to be a deeply rewarding journey. Along the way, I have honed my craft and expanded my expertise across diverse sectors, transitioning from visual communication to strategic design that address complex challenges and create unparalleled value.

At the heart of my philosophy is a resolute belief in design’s potential to drive business transformation. I see design as the connective tissue between a company’s vision and its audience’s perception, seamlessly fusing strategic intent with immersive user experiences.

In addition to shaping Fruitfly and leading cross-functional teams, I am passionate about mentoring the next generation of designers. From undergraduate to master’s students at institutions like NID, NIFT and Anant National University, I focus on cultivating their ability to think critically, design purposefully, and navigate the industry with confidence.

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Upcoming events in Ahmedabad

Mar

21

Sat

AI, Product & Women who Ship : Ahmedabad

Venue will be shared with confirmed guests.

4:00pm — 06:00pm

Mar

21

Sat

Building Startup Teams and Company Culture : Ahmedabad Edition

iHub Gujarat

6:00pm — 08:00pm

The eChai Effect - In Their Words

"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.

Jaydip Parikh

Chief Everything Officer at Tej SolPro

"At DevX.Work, we’ve greatly benefited from our association with eChai. Their events and networking forums have connected us with high-potential startups, ecosystem leaders, and innovation-driven professionals — many of whom have become valuable partners, collaborators, and even clients. What stands out most is the openness and accessibility of the community — whether you're an early-stage founder or an experienced entrepreneur, eChai provides a welcoming space to learn, collaborate, and grow. It's more than just a network — it's a catalyst for real, collaborative growth. We’re proud to be part of the eChai community. Highly recommended for any organization aiming to grow within the startup space."

Umesh Uttamchandani

Co-Founder, DevX

"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."

Harsha Bhurani

CEO, Hummingbird, An eChai Company

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