Sheel Damani (@sheel-damani)

Sheel Damani

Founder and Principal Strategist, Fruitfly Design

With a career spanning over 16 years, I have found navigating the ever-evolving design landscape to be a deeply rewarding journey. Along the way, I have honed my craft and expanded my expertise across diverse sectors, transitioning from visual communication to strategic design that address complex challenges and create unparalleled value.

At the heart of my philosophy is a resolute belief in design’s potential to drive business transformation. I see design as the connective tissue between a company’s vision and its audience’s perception, seamlessly fusing strategic intent with immersive user experiences.

In addition to shaping Fruitfly and leading cross-functional teams, I am passionate about mentoring the next generation of designers. From undergraduate to master’s students at institutions like NID, NIFT and Anant National University, I focus on cultivating their ability to think critically, design purposefully, and navigate the industry with confidence.

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Upcoming events in Ahmedabad

Feb

19

Thu

Ahmedabad Design Meetup

GVFL Ahmedabad

6:30pm — 08:30pm

Feb

21

Sat

Ahmedabad Startup Meetup

iHub Gujarat

6:00pm — 08:00pm

Feb

26

Thu

eChai Startup Demo Day in Ahmedabad: February Edition

GVFL Ahmedabad

6:30pm — 08:30pm

The eChai Effect - In Their Words

"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.

Jaydip Parikh

Chief Everything Officer at Tej SolPro

"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."

Pankaj Bhimani

Founder, 58miles

"At DevX.Work, we’ve greatly benefited from our association with eChai. Their events and networking forums have connected us with high-potential startups, ecosystem leaders, and innovation-driven professionals — many of whom have become valuable partners, collaborators, and even clients. What stands out most is the openness and accessibility of the community — whether you're an early-stage founder or an experienced entrepreneur, eChai provides a welcoming space to learn, collaborate, and grow. It's more than just a network — it's a catalyst for real, collaborative growth. We’re proud to be part of the eChai community. Highly recommended for any organization aiming to grow within the startup space."

Umesh Uttamchandani

Co-Founder, DevX

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.

Zestard

eCommerce and D2C experts in Shopify, WooCommerce, Digital Marketing & Performance Marketing