Sheel Damani (@sheel-damani)

Sheel Damani

Founder and Principal Strategist, Fruitfly Design

With a career spanning over 16 years, I have found navigating the ever-evolving design landscape to be a deeply rewarding journey. Along the way, I have honed my craft and expanded my expertise across diverse sectors, transitioning from visual communication to strategic design that address complex challenges and create unparalleled value.

At the heart of my philosophy is a resolute belief in design’s potential to drive business transformation. I see design as the connective tissue between a company’s vision and its audience’s perception, seamlessly fusing strategic intent with immersive user experiences.

In addition to shaping Fruitfly and leading cross-functional teams, I am passionate about mentoring the next generation of designers. From undergraduate to master’s students at institutions like NID, NIFT and Anant National University, I focus on cultivating their ability to think critically, design purposefully, and navigate the industry with confidence.

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Upcoming events in Ahmedabad

Feb

26

Thu

eChai Startup Demo Day in Ahmedabad: February Edition

GVFL Ahmedabad

6:30pm — 08:30pm

Feb

28

Sat

Ahmedabad Startup Meetup

iHub Gujarat

6:00pm — 08:00pm

Mar

07

Sat

eChai Women Founders Initiative in Ahmedabad: March Edition

Venue will be shared with confirmed guests.

11:00am — 01:00pm

The eChai Effect - In Their Words

“I have no hesitation in saying that my association with eChai has been a gateway into the startup ecosystem. Through this platform, I’ve had the opportunity to connect with many young and dynamic entrepreneurs. These interactions have been immensely enriching - I’ve learned a great deal and have always tried to offer guidance whenever approached. It’s a truly symbiotic relationship that I deeply value, and it wouldn’t have been possible without eChai.”

Syed Nadeem Jafri

Founder, Hearty Mart

"eChai has played a truly pivotal role in HummingBird’s journey — even before Day Zero. From ideation to establishment and into growth, it’s been a constant source of support. It connected me with incredible people who’ve become more than just friends. One of the biggest reasons I chose to stay in Ahmedabad is because of the eChai community. It has shaped my growth — both personally and professionally — in ways that are hard to articulate. Honestly, words fall short when I try to express what eChai means to me. I’m deeply thankful and forever grateful to eChai for being such an integral part of my journey."

Harsha Bhurani

Founder, HummingBird Consulting Group

“eChai has been that turning point in my journey. It gave me a platform when I wasn’t looking for visibility but needed direction. Over the years, it became more than just a network. It became my tribe; a place where conversations sparked collaborations, and strangers became trusted sounding boards. What I value most is how effortlessly eChai brings people together - no airs, no filters, just genuine people with shared dreams. I owe a lot to this community and to Jatin, whose consistency and belief in people have shaped journeys like mine. Forever grateful to be part of something so real.”

Rushabh Shah

Managing Partner - STIR Advisors

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.

Hungrito

Building experiences through food fests.