Brand Strategist || Creative Director || Business Designer || Design Thinking || System Builder

I am a passionate brand and business strategist working towards building brands that are not just visually beautiful, but strategically sound and built to last. And here’s why I chose entrepreneurship over a conventional agency or corporate path:
Through years of working closely with founders, startups, and leadership teams, I witnessed first-hand how weak strategy and unclear positioning can break even the most promising businesses. That insight pushed me to build solutions that go deeper than design—solutions that solve real business problems.

There is nothing more fulfilling for me than building something from scratch—shaping ideas, systems, and teams from zero to impact. That creative and strategic adrenaline is what keeps me driven every day.

I have a strong desire to create work that outlives me—brands that scale, evolve, and remain relevant over time, while allowing me to grow continuously as a professional and a leader.

Before starting The Old Slate Studio, I worked extensively in agency and startup ecosystems, collaborating with 200+ brands across luxury, lifestyle, real estate, FMCG, and emerging businesses. My academic background in design, combined with hands-on experience in research-led brand strategy, has shaped my approach to problem-solving through design thinking and systems.

Over the last 5+ years, I’ve developed strong skills in leadership, strategic thinking, communication, and team building—often leading teams from a very young age. I live by a simple principle:
“Think deeply, build consciously, and learn relentlessly.”