Tanzeela Ashfaaq - Associate product manager, GlobalFair

Tanzeela Ashfaaq

Associate product manager, GlobalFair

I started my journey at Directi as a Product Engineer in 2019 and quickly progressed to my current role as a Product Manager. During this time, I have worked on a range of products, including payment, risk, supply chain management, and B2B business.

I'm a product-obsessed person with a strong Analytics background I have a passion for building products that solve real-world problems and meet the needs of users.

I've worked on several key product areas like customer acquisition, user retention, market research and user experience, and gamification model and revamped the Signup flow, which is the crux of the product to facilitate more participation.

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eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.

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Modern retail for rural and semi-urban markets.