I am a designer and strategist dedicated to building products that bridge the gap between complex science and daily utility. With a background in Design (B.Des) and Operations & Strategy (MBA), I apply first-principles thinking to solve problems in both the digital and physical worlds.

Currently, I am the founder of Edge Lifestyle Products, where I focus on radical transparency and "pull" marketing to build trust in the wellness and nutraceutical space.

My Current Focus: Suppwise
I recently launched Suppwise, an AI-driven platform designed to de-mystify the supplement industry for the Indian consumer. We are solving the problem of "push" advertising and misinformation by offering a screen-free, evidence-led sourcing agent.

Evidence-First: Our engine analyzes clinical data to recommend supplements based on actual efficacy, not marketing budgets.

Localized for India: We account for specific regional factors—like common dietary gaps and environmental conditions—that generic global advice misses.

Radical Transparency: We provide a "nutraceutical" roadmap for users, ensuring they find high-quality, FSSAI-compliant products without the "sin tax" of traditional retail markups.

Systems & Architecture
Beyond wellness, I am deeply involved in the Agentic AI space. I build autonomous business systems and sourcing agents that help MSMEs and creators automate high-level decision-making. Whether it's woodworking, metalwork, or architecting AI modules, I am driven by the process of prototyping ideas into functional, wholesome realities.