Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
Bridge the gap between early adopters and the mainstream market.
Geoffrey Moore identifies a chasm in the technology adoption life cycle between visionary early adopters and the pragmatic early majority. Many promising products die in this gap because what wins early enthusiasts does not persuade mainstream buyers. He prescribes targeting a beachhead niche, dominating it, and using it as a bridge to broader markets.
It explains why so many startups gain early traction and then stall, and gives a concrete go-to-market playbook to avoid that fate. The beachhead strategy and whole product concept directly inform how founders sequence market entry.
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Questions, answered
What is Crossing the Chasm about?
It explains why so many startups gain early traction and then stall, and gives a concrete go-to-market playbook to avoid that fate. The beachhead strategy and whole product concept directly inform how founders sequence market entry.
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