Startup Videos
The launch videos, explainers, founder stories, pitches, ads, and keynotes founders study before making their own. Ranked by how many founders recommend each. Tap a video to play it right here.
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Monogram launch
The app generating a fresh visual interface on the fly instead of a text wall makes the UI for AGI thesis real.
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Wispr Flow launch
Offering a Porsche to anyone who can make it mistype turns a dictation demo into a dare people wanted to test.
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1X NEO home robot launch
NEO doing quiet chores inside a real home sells a humanoid you would actually let through the front door.
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Airbound launch
The fixed wing drone taking off then landing vertically answers the range versus landing tradeoff on camera.
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Anthropic research launch
A calm, research first reveal that lets the capability speak with no hype, on brand for a safety lab.
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Backing India's Boldest (Founders)
A fintech that sells to businesses puts the founders themselves on the IPL screen, positioning Razorpay as the backer of India's builders.
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bolt.new launch
Prompt to a running full stack app in one unbroken take, the demo that pushed vibe coding into the mainstream.
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Cardboard launch
Raw clips reordering themselves into a finished cut shows the editor doing the tedious part for you.
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Celltype launch
The model labeling cell types straight from raw data makes a dense biotech pitch legible in seconds.
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Claude x Blender MCP launch
A silent, sped up 23 seconds of Claude driving Blender lets the aha land without a single word.
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Cluely launch
Cluely leans all the way into the taboo, staging the tool feeding lines in a real social moment so you have to react.
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Dia browser launch
A raw founder update stitched with real student alpha demos, the candor makes the browser feel already alive.
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ElevenLabs launch
Stacking uncannily human voices across languages back to back makes you double check it is not a real actor.
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Endex AI financial analyst launch
Watching the agent build a full model inside real Excel cells sells an AI analyst to finance skeptics.
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Every Figma Product in 100 Seconds
A speed run format packs the whole product suite into 100 seconds, one tight beat per tool.
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Figma launch
The keynote crowd gasp as a prompt becomes a working design in seconds makes vibe coding feel here already.
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FLORA launch
Opening on AI tools built by non creatives, then gliding across the canvas, frames it as the creator's tool.
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General Agents Ace launch
Ace racing through real apps with the cursor at superhuman speed makes not a chatbot land instantly.
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General Intuition launch
Reframing game agent footage as spatial reasoning training makes agents that understand the world click.
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Goodfire Ember launch
Opening on the safety thesis before the product frames interpretability as a mission, not a feature.
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Introducing AirPods Pro 3
Apple's clean studio product film, one feature per beat with motion graphics locked to the hardware.
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Introducing Grade
A quick YC demo that grades a real stack of student work on screen, so the hours saved are shown, not narrated.
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Introducing Manus
A split screen of Manus screening resumes and building a stock report shows agency, not another chatbot.
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Introducing Notion 3.0 Agents
Handing an agent a whole project and watching it draft docs and databases reframes Notion as a teammate.
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James Dyson: 5,127 Prototypes
The 5,127 failed prototypes over 15 years: Dyson kept building the bagless cyclone vacuum until number 5,127 finally worked.
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Kalshi: NBA Finals Ad Made With Google Veo
One creator made this aired NBA Finals ad for 2,000 dollars with Veo 3, the breakout proof of AI video advertising.
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Kunal Shah on building CRED (X thread)
Kunal Shah lays out the ten-year arc from exiting FreeCharge to rewarding people for paying credit-card bills, the thesis in the founder's own words.
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Liquid Death: AI Spec Ad Made With Veo 3
An 800 dollar fan-made spec ad built entirely in Veo 3 that outperformed most real water ads and hit 21M views.
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Lovable launch
Prompt to a shipped app inside the clip, the sheer speed is the entire argument for the product.
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Nothing Phone 3a launch
A greentext meme told from the phone's own point of view, absurd and native to X, so it reads as culture not an ad.
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Oboe launch
A full course generated on the fly from one prompt shows learning built for you, not pulled off a shelf.
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OpenAI Devs launch
A crisp dev keynote cut where the new API ships a working agent on stage, capability over talk.
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OpenSesame launch
A drop from space intro and a sharp thesis to camera give a dev tool the polish of a hardware keynote.
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Pencil launch
A rough sketch snapping into a finished layout in canvas sells the AI design promise without a word of pitch.
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Perplexity launch
The assistant clicking and completing tasks by itself reframes search as something that acts for you.
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Pomp AI agent launch
His AI clone runs a real interview so smoothly you stop knowing who is speaking, which is exactly the hook.
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Proliferate launch
Agents fanning out to finish real tasks in parallel makes scaling your work visual instead of abstract.
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Remotion launch
The polished launch clip was itself made in Remotion, so the product proves itself frame by frame.
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Replit Agent launch
Typing an app idea and watching it deploy live turns anyone can build from slogan into on screen proof.
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Runway Gen-4 launch
Holding one character consistent across wildly different shots answers the exact thing video models kept failing.
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Shortcut superhuman Excel agent launch
Under fifteen seconds of founder, then the agent finishing an Excel task faster than a human carries the pitch.
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Skillsync launch
Roles and candidates matching in real time on screen turns the hiring claim into something you can see.
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Solana campaign launch
A Wall Street pastiche film treats a chain like a consumer brand, ambition signaled by the production itself.
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Sridhar Vembu on Arattai, built in India (X)
As Arattai signups jumped from 3K to 350K a day, Vembu defends building a 'hopelessly foolish' homegrown messenger on X, a live launch narrative.
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Stability AI audio launch
Generating a full music bed from a text prompt in the clip makes the audio leap audible right away.
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Tobi Lutke: 21 Years of Building Shopify
Tobi Lutke traces Shopify from a checkout he coded for his own snowboard shop, Snowdevil, into one of the internet's foundational commerce platforms.
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Webild launch
An app assembling itself live from a spoken idea keeps the vibe coding promise literal and fast.
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What is Miro? The AI-Powered Innovation Workspace
The infinite canvas fills with sticky notes and diagrams so the collaboration promise is shown, not told.
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xAI launch
A moody, high production reveal treats a model drop like a headline event and makes the lab feel inevitable.
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Bland launch
A stranger calls the number on an SF billboard and cannot tell the AI from a human, the reveal is the ad.
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Calendly Overview: Way More Than a Scheduling Link
Kills the what time works email thread by showing a booking link in action end to end.
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Coca-Cola: Holidays Are Coming (AI-Generated 2024)
Coca-Cola remade its classic holiday spot entirely with generative AI, drawing huge 'soulless' backlash over 'real magic.'
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Config 2024: Figma product launch keynote
Dylan Field owns the AI moment head on, then unveils Figma AI, Slides and Dev Mode: a clinic on launching many products in one hour.
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Daylight DC-1 launch
Warm lit shots of a paper like screen running at 60fps sell calm, the restraint itself is the message.
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Deepinder Goyal launches Zomato Pure Veg Mode (X)
A founder launching a product feature live on X, following the public backlash and rethink in real time, textbook build-in-public.
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From the Ground Up: Nithin Kamath on bootstrapping Zerodha
Nithin Kamath on why he built Zerodha with no funding and no ads, the bootstrapping story that reframed how Indian founders think about capital.
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Full Keynote: Satya Nadella at Microsoft Build 2024
Nadella threads one 'Copilot for everything' narrative across the whole stack, framing Copilot as a platform shift rather than a feature.
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Google I/O 2024 keynote: Sundar Pichai opening remarks
Pichai closes by counting the 121 times 'AI' was said on stage, a self aware framing device for Gemini reaching across every product.
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GTC March 2024 keynote with NVIDIA CEO Jensen Huang
Huang works the stage with no teleprompter, unveils the Blackwell GPU and holds the chip up like a rock star, defining the AI hardware era.
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How YC Was Created With Jessica Livingston
Co-founder Jessica Livingston tells how the 2005 Summer Founders Program, dreamed up on a walk, became the accelerator that reshaped startups.
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Introducing Devin
Showing Devin fix a real Upwork job end to end unassisted made the first AI software engineer claim feel earned.
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Introducing Duolingo Adventures
Shows the gamified feature in play, animated characters turning language drills into a mini game on screen.
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Introducing friend
The pendant answering a lonely hiker's mutter turns a gadget demo into a Black Mirror short, which is why it spread.
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Ola Electric Roadster Launch (LIVE)
Bhavish Aggarwal unveils the Roadster e-motorcycle line from a ninety-nine rupee starting story, India's Apple-style keynote for EVs.
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Ola Sankalp: Building the India of Tomorrow
Annual keynote where Ola showed its homegrown Bharat 4680 cell and full-stack EV roadmap, staking a deeptech claim from a single factory floor.
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Prime Intellect INTELLECT-1 launch
A map lighting up compute nodes across three continents makes decentralized training concrete, not abstract.
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Stripe Sessions 2024 opening keynote
Collison runs an hour of tight live demos and product drops, the model for a founder led keynote that stays technical and never hyped.
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Stripe's Origin Story: How Stripe was created, with Patrick and John Collison
The Collison brothers themselves recount how frustration with online payments led to the few lines of code that became Stripe.
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Supermemory launch
A developer piping scattered notes into one recall API, the demo doubles as the docs devs trust.
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The Origin of Toys R Us: First Brand Film Made With Sora
The first brand film almost entirely generated with OpenAI's Sora, premiered at Cannes Lions 2024.
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WTF is with Nikhil Kamath ft. Nikesh Arora
Zerodha's Nikhil Kamath interviews Palo Alto's Nikesh Arora on the Ghaziabad-to-Silicon-Valley climb, a founder podcast now ranked among Spotify's global best.
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9-Year Hustle to Achieve a Single Goal: Notion's Cofounders
The moment Ivan Zhao scrapped everything, laid off the team, and rebuilt Notion from scratch in Kyoto after nearly going broke.
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Ab Indiaaa-India ka time hai ft. Ranveer Singh and Chris Gayle
Settled the 'Zomaito vs Zomahto' pronunciation gag by pivoting it to the 2023 Cricket World Cup, topical brand hijack done sharp.
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AWS re:Invent 2023 CEO keynote with Adam Selipsky
Selipsky unveils Amazon Q and positions AWS against the AI wave, a study in holding an enterprise room across a 2.5 hour reveal.
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Brian Chesky, Co-Founder and CEO of Airbnb: Designing a 10-star Experience
Chesky retraces the three air mattresses on his apartment floor and unpacks the 10-star experience framework, the definitive Airbnb origin talk.
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cult.fit Welcomes Its Motivator-In-Chief, Ranveer Singh
Opens as a cliche black-and-white fitness ad, then Ranveer bursts it into colour, a spot that mocks the very genre it belongs to.
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Introducing Webflow
Shows designers building a live responsive site visually, proving the no code claim on screen instead of asserting it.
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Made in India for the World
Answered the 'made in China' trolls head-on by showing 15,000 Indian factory workers, a bold witty ownership of its manufacturing story.
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Nithin Kamath: From Zero to Zerodha
Nithin Kamath recounts trading through market crashes for a decade, then bootstrapping Zerodha with no VC into India's largest retail broker.
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Sam Altman, OpenAI DevDay 2023 opening keynote
Altman drops GPT-4 Turbo, custom GPTs and the GPT Store, then brings Satya Nadella out, showing how to pace a dense developer reveal.
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Squarespace: The Singularity (Adam Driver)
Adam Driver spirals into infinite copies of himself over 'a website that makes websites,' surreal SaaS brand comedy.
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What is Loom? Video messaging for work
Frames async video messaging by recording a Loom inside the explainer itself, product demonstrating product.
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Heinz: A.I. Ketchup (Made With DALL-E 2)
Heinz asked an AI to 'draw ketchup' and every image looked like its bottle, a Clio-winning early generative-AI campaign.
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How Alakh Pandey Built Physics Wallah
The teacher who ran a free YouTube channel from Prayagraj into a unicorn, the clearest proof that Indian edtech can be built on trust not ad spend.
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Intro to Linear
Shows the tool at the speed it promises, every interaction snappy to embody built for how you work.
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Meesho Mega Blockbuster Sale ft. Ranveer Singh
Sold a sale like a movie premiere, casting Ranveer Singh to pitch value shopping to Tier 2 and Tier 3 India.
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TuKhoobSaj Festive Brand Film
A festive beauty film that leans on relationships over product, the emotional register Nykaa uses to sell without hard-selling.
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Yvon Chouinard, Patagonia: Growing the Sustainable Company
Chouinard tells how a climber blacksmith hand forging pitons built Patagonia while calling himself a reluctant businessman who put the planet first.
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Great for the Good ft. Neeraj Chopra
Rode Neeraj Chopra's Olympic gold moment into the CRED format, Jim Sarbh's straight pitch cutting to the javelin star in an off-kilter avatar.
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Great for the Good ft. The OGs
Turned a squad of 90s cricketers into a synchronised boy band, absurdist IPL spot anchored by Jim Sarbh's deadpan pitch.
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Guy Raz Reveals His Own Incredible How I Built This Story
The host who chronicled hundreds of founders finally turns the mic on himself and tells how he built the podcast that defined founder storytelling.
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Har Customer Hai Star ft. Hrithik Roshan
Hrithik greeting his soaked delivery rider as 'Jadoo', a callback to Koi Mil Gaya that also sparked a debate on rider pay.
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How to Become a Host on Airbnb
Walks a would be host through listing a space step by step, lowering the perceived effort of supply side onboarding.
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How to get started (monday.com tutorials)
A colorful board fills in on screen as narration walks a new team through its first workflow.
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Indiranagar Ka Gunda ft. Rahul Dravid
Cast the mild-mannered Rahul Dravid as a road-rage maniac shouting 'Indiranagar ka gunda hoon main', instant Bengaluru meme.
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Introducing Superhuman
Leads with the speed obsession, keyboard first email demoed in real time to justify the premium price.
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Investment Made Easy (TVC)
Flips the dinner-table lecture: a father warns about stock complexity while the son quietly buys shares in seconds, invest-early made simple.
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Cracking the Game (Let's Crack It)
Draws a taut line between a batter reading a bowler and a student cracking an exam, Unacademy's first big-screen campaign.
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Not everyone gets it ft. Bappi Lahiri
Debut IPL campaign auditioning faded icons like Bappi Lahiri, leaned into being deliberately confusing with the 'not everyone gets it' tag.
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Not everyone gets it ft. Govinda
Govinda spoofing his own 90s dance-hero persona, the self-aware celebrity casting that made CRED's first campaign a talking point.
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Product Tours by Intercom
Demonstrates in app onboarding tours by using the exact feature to build the onboarding, product explaining itself.
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Welcome to Zapier!
Turns invisible API automation into a concrete when this then that story across familiar apps.
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What is Coda? Meet Coda!
Builds a working doc live, showing tables, buttons and automations grow from a blank page.
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Zerodha Varsity: Free Trading and Investing Lessons
Free bite-sized lessons that turned a brokerage into India's biggest financial-literacy library, education as the real acquisition channel.
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Airbnb's Original Pitch Deck, Slide by Slide
A frame-by-frame walk through the 14 slides that raised Airbnb's 600K seed, the most studied startup deck ever.
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Elon Musk unveils the Tesla Cybertruck, 2019
The 'bulletproof' armored glass demo shatters live on stage, a lesson in how even a botched reveal can own the news cycle for weeks.
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How Does Grammarly Work?
Demos live inside a real writing surface, corrections appearing as you type to show value in context.
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The Nas Daily Story
Nuseir Yassin recaps quitting his Venmo job to make one 60 second video every single day for 1,000 days straight until it became a media company.
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Welcome to CRED, ft. Jim Sarbh (The Explainer)
Uses actor Jim Sarbh in a deadpan sketch to explain rewards for paying card bills, an anti explainer explainer.
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What is HubSpot?
Explains an all in one CRM by mapping each hub to a stage of the customer journey, taming a sprawling product.
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What is Twilio?
Makes a developer API tangible by tracing a text and call through code to a real phone.
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Headspace: How It Works
Warm Nexus animation voiced by the founder makes an abstract habit, meditation, feel concrete and approachable.
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Netflix Culture Explained: How Freedom and Responsibility Works
Netflix employees, not the founder, explain context-not-control and the keeper test in the company's own words.
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Nike: Dream Crazy (Colin Kaepernick)
'Believe in something, even if it means sacrificing everything,' an Emmy-winning brand film that founders study for conviction.
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What's In A Name?
A man literally named Swiggy carries the message that delivery partners have names, a rare ad asking customers to change behaviour.
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Fiverr: In Doers We Trust
Fiverr's doer manifesto brand film that turned a freelance marketplace into a rallying cry against analysis paralysis.
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Insomniac Games Recruitment Video
A scrappy office music video pitching the studio's benefits and team, cult-famous among game-industry recruiters.
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A Paper Boat Ride Down the River of Memories
Gulzar narrates a Malgudi-styled childhood reverie, the film that made nostalgia Paper Boat's entire brand language.
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Introducing Amazon Go and the world's most advanced shopping technology
Sells just walk out by filming real shoppers grabbing items and leaving, letting the magic land unexplained.
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Introducing Razorpay: Accept Payments Online, the simple way
Walks developers through accepting online payments the simple way, positioning the API as the whole pitch.
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Meet Airtable
Reframes a spreadsheet as a database by dragging records into calendars and galleries on screen.
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GiveMeTap: Y Combinator W15 Demo Day Pitch
Edwin Broni-Mensah's real YC Demo Day pitch to 500 investors, a rare look at the 2-minute demo-day format itself.
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Meet Square Register
Shows the countertop hardware and app in a real shop, making card payments feel effortless for small merchants.
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So Yeah, We Tried Slack...
A fake customer mockumentary that sells the team workflow, not the feature list.
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Crazy Egg Explainer Video
The conversion famous animated walkthrough of heatmaps, credited with a large lift in paid signups.
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DoorBot (Ring) on Shark Tank: The Sharks Pass
Jamie Siminoff's doorbell pitch that every Shark passed on, then Amazon bought Ring for about 1 billion dollars.
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HubSpot Culture Code: Why Company Culture Is Crucial
Dharmesh Shah distills HubSpot's 128-slide Culture Code, arguing you should build culture like you build a product.
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Zappos: Where Company Culture Is Number One
Tony Hsieh explains why Zappos pays new hires to quit, the culture-first playbook a generation of founders copied.
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DollarShaveClub.com: Our Blades Are F***ing Great
A 4,500 dollar one-take rant that drew 12,000 orders in 48 hours and launched a company Unilever bought for 1 billion.
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Scrub Daddy: The Original Shark Tank Pitch
Aaron Krause's high-energy sponge demo sparked a bidding war and became Shark Tank's best-selling product ever.
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This Is Zendesk (Recruiting Film)
A self-aware, funny office tour that mocks slick recruiting videos while nailing why engineers would want to join.
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Parisian Love (Google Search Stories)
Tells a whole love story only through a sequence of search queries, the product as narrator.
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Dropbox in Plain English
Paper cutout style explains cloud sync with a shared folder metaphor anyone grasps in two minutes.
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Netflix Culture: Freedom and Responsibility (the Deck)
The 2009 culture deck Sheryl Sandberg called Silicon Valley's most important document, on 'freedom and responsibility.'
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Steve Jobs unveils the MacBook Air, Macworld 2008
Jobs slides the world's thinnest laptop out of a manila office envelope, proving one physical prop sells a spec better than any slide.
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Twitter in Plain English
Answered why would anyone tweet with an everyday friends staying in touch story in paper cutouts.
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Mint.com Explainer Video
Early personal finance explainer that made see all your money in one place concrete for a pre fintech audience.
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Steve Jobs introduces the first iPhone, Macworld 2007
'An iPod, a phone, an internet communicator' repeated three times before the reveal is the template for a one line product unveil.
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Tangle Teezer's Full Dragons' Den Pitch
Shaun Pulfrey heard five 'I'm out's, then self-funded a 65 million pound haircare brand the Dragons all rejected.
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The Original Dropbox Demo (MVP screencast)
A screencast MVP that validated demand before the product shipped, stuffed with Hacker News Easter eggs.
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Trunki on Dragons' Den: The Broken Strap Story
Theo Paphitis snapped the strap and Rob Law walked away with nothing, then sold Trunki suitcases in 60-plus countries.
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Apple: 1984 (Macintosh Super Bowl Ad)
The 60-second dystopian film that introduced Macintosh and rewrote what a Super Bowl ad could be.
Know a video every founder should study? Suggest a video
Questions, answered
What startup videos should founders watch?
Founders on the eChai network recommend videos across launches, explainers, founder stories, pitches, ads, and keynotes. The library ranks them by how many founders recommend each.
Where can I find great startup launch and explainer videos?
The eChai /videos library is a curated, founder-recommended shelf of the best startup videos, filterable by purpose, region, and industry.
