Eat Your Greens
Fact-Based Thinking to Improve Your Brand's Health
A myth-busting anthology of evidence-based marketing thinking.
An edited collection of essays from dozens of marketing practitioners and scholars who apply empirical evidence to common branding and advertising decisions. The contributors challenge fashionable assumptions and argue for fact-based, scientific thinking over hype and trends. It serves as an accessible companion to the Ehrenberg-Bass school of marketing.
Founders surrounded by marketing buzzwords get a curated set of evidence-tested principles they can apply directly. Because each essay is short and self-contained, it is an efficient way to absorb the modern marketing-science consensus.
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