Getting Past No
Negotiating in Difficult Situations
Turn confrontation into cooperation, even with difficult people.
William Ury picks up where Getting to Yes leaves off, focusing on how to negotiate with people who refuse to cooperate. He lays out a breakthrough strategy of five steps for moving past hard No answers and stubborn opponents. The book teaches negotiators to control their own reactions and build a golden bridge to agreement.
Founders regularly face hardball investors, resistant partners, and tense team conflicts where the other side digs in. This book provides a step-by-step method for staying calm and converting resistance into agreement, which is invaluable in high-stakes startup situations.
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