Misbehaving
The Making of Behavioral Economics
How economics learned that humans are not perfectly rational.
Thaler tells the story of how behavioral economics grew from a fringe idea into a mainstream discipline. He recounts his own career and the resistance he faced arguing that real people, unlike textbook agents, make predictable errors. The book blends memoir with an accessible tour of the field's key experiments and ideas.
Founders constantly design choices for customers, employees, and themselves, and this book shows how predictable human biases shape those decisions. Understanding why people deviate from rational models helps you price, market, and build products that fit how people actually behave.
Sign in to mark this read or add it to your want-to-read list.
Questions, answered
What is Misbehaving about?
Founders constantly design choices for customers, employees, and themselves, and this book shows how predictable human biases shape those decisions. Understanding why people deviate from rational models helps you price, market, and build products that fit how people actually behave.
Where can I find books founders recommend?
The eChai founder bookshelf ranks the books founders in the network recommend to each other.
