New Sales. Simplified.
The Essential Handbook for Prospecting and New Business Development
A no-nonsense playbook for proactively winning new business.
Weinberg delivers a practical handbook for the unglamorous work of prospecting and new business development. He covers building a target list, crafting a compelling sales story, and disciplined outbound outreach including phone calls. The book is direct and tactical, aimed at people who must hunt for new accounts.
Early founders are the chief new-business hunters, and most hate proactive outbound. Weinberg gives a concrete, repeatable system for building a pipeline from scratch, which is exactly what a pre-product-market-fit startup needs.
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