Seductive Interaction Design
Creating Playful, Fun, and Effective User Experiences
Use psychology to make products people actually enjoy using.
Anderson reframes interaction design around the stages of seduction, applying principles from psychology to make experiences engaging rather than merely functional. The book draws on cognition, emotion, and motivation research, illustrated with real examples and interviews with leading designers. It argues that delight and effectiveness can reinforce each other.
Founders compete for scarce user attention, and a product that is merely usable often loses to one that is engaging. This book provides a psychology-grounded toolkit for designing experiences that pull people in and keep them coming back.
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