Storynomics
Story-Driven Marketing in the Post-Advertising World
Replace interruptive ads with stories audiences choose.
McKee and Gerace argue that traditional interruptive advertising is losing its power and that story-driven marketing is the path forward. They apply McKee's principles of story craft to branding, content, and demand generation, with case studies and a practical methodology. The book maps how brands can attract audiences with narratives people actually want to engage with.
Founders building modern brands face audiences who block, skip, and ignore ads, making story-driven marketing essential. This book bridges narrative craft and marketing economics, giving founders a framework to win attention without buying it.
Sign in to mark this read or add it to your want-to-read list.