The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk!
Twenty-two marketing laws you ignore at your peril.
Ries and Trout distill marketing into twenty-two fundamental laws, arguing that marketing is a battle of perception rather than products. They cover principles like being first to a category, owning a word in the customer's mind, and the power of focus. Each law is illustrated with brand examples of success and failure.
Founders building a category or brand learn that being first and owning a clear position beats having a better product. The laws give a sharp mental model for how customers perceive and remember a new company. It is a fast, durable primer on go-to-market positioning.
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Questions, answered
What is The 22 Immutable Laws of Marketing about?
Founders building a category or brand learn that being first and owning a clear position beats having a better product. The laws give a sharp mental model for how customers perceive and remember a new company. It is a fast, durable primer on go-to-market positioning.
Where can I find books founders recommend?
The eChai founder bookshelf ranks the books founders in the network recommend to each other.
