Thinking, Fast and Slow
Two mental systems, fast and slow, and the biases they create.
Kahneman explains the mind as two systems: System 1, fast, intuitive, and emotional, and System 2, slow, deliberate, and logical. Drawing on decades of research, he catalogs the cognitive biases and errors that arise from how these systems interact and shape our judgments.
Founders make high-stakes decisions under uncertainty every day, exactly where intuition misfires. Understanding overconfidence, anchoring, loss aversion, and base-rate neglect helps a founder make sharper calls on hiring, strategy, and risk.
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