To Sell Is Human
The Surprising Truth About Moving Others
Everyone is in sales now, whether they admit it or not.
Pink argues that we all spend much of our day in non-sales selling: persuading, convincing, and moving others. Drawing on social science, he replaces the old ABCs of selling with attunement, buoyancy, and clarity. He offers practical tools for pitching, problem-finding, and serving rather than coercing.
Founders sell constantly: to investors, hires, partners, and early users. Pink reframes selling as a fundamental skill and gives concrete, research-backed techniques to move people without being pushy.
Sign in to mark this read or add it to your want-to-read list.
Questions, answered
What is To Sell Is Human about?
Founders sell constantly: to investors, hires, partners, and early users. Pink reframes selling as a fundamental skill and gives concrete, research-backed techniques to move people without being pushy.
Where can I find books founders recommend?
The eChai founder bookshelf ranks the books founders in the network recommend to each other.
