Words That Work
It's Not What You Say, It's What People Hear
What people hear matters more than what you actually say.
Luntz draws on years of polling and focus-group testing to explain why certain words and phrases resonate while others fall flat. He lays out ten rules of effective communication and dissects language used in politics, advertising, and business. The book argues that successful messaging is about the listener's reception, not the speaker's intent.
Founders live and die by how clearly they can frame a product, a vision, and a pitch. Luntz's tested rules on simplicity, brevity, and emotional resonance help founders craft language that lands with customers, investors, and recruits.
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Questions, answered
What is Words That Work about?
Founders live and die by how clearly they can frame a product, a vision, and a pitch. Luntz's tested rules on simplicity, brevity, and emotional resonance help founders craft language that lands with customers, investors, and recruits.
Where can I find books founders recommend?
The eChai founder bookshelf ranks the books founders in the network recommend to each other.
