The Founder Bookshelf

Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.

4 books on Sales for leading at scale

  1. How to Win Friends and Influence People cover

    Dale Carnegie

    Win people over by genuinely caring about them first.

    Carnegie distills timeless principles for getting along with and influencing others: avoid criticism, give honest appreciation, see things from the other person's...

  2. SPIN Selling cover

    Neil Rackham

    Win big deals by asking the right questions, not by pitching harder.

    Based on a twelve-year study of thousands of sales calls, Rackham shows that techniques that work for small sales backfire in large, complex deals. He introduces the...

  3. The Challenger Sale cover

    Matthew Dixon and Brent Adamson

    Top reps win by teaching and challenging customers, not just building rapport.

    Based on a study of thousands of sales reps, the authors identify five seller profiles and find that Challengers, who teach, tailor, and take control, consistently...

  4. The Hard Thing About Hard Things cover

    Ben Horowitz

    Honest advice for the brutal decisions running a company forces on you.

    Ben Horowitz shares hard-won lessons from building, running, and selling Opsware through dot-com collapse and constant crisis. Rather than offering tidy formulas, he...

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner. Together we explore new ideas, open doors, and build momentum across the startup ecosystem.