Shoe Dog
A Memoir by the Creator of Nike
The raw, unvarnished story of how Nike almost didn't make it.
Phil Knight recounts the founding of Nike, from importing Onitsuka Tiger shoes as a young entrepreneur to building a global brand. The memoir is candid about the constant cash shortages, banking battles, lawsuits, and personal toll of the early years. It reads as a vivid, honest account of entrepreneurship rather than a triumphant retrospective.
Few founder memoirs capture how close-run and chaotic building a company really is. Knight's story shows the relentless cash crunches, partnership tensions, and stubborn belief that startups demand, making it an antidote to sanitized success stories.
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