We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 164 founders registered. Any city that reaches 20 interested founders is on too. See your city

Sell on marketplaces & offline

Selling on Amazon India

List, rank, and win the buy box.

All Beginner Intermediate Advanced

All India Global

Everyone Aspiring Brand Builder Just-Launched Founder Marketplace Seller Scaling Brand Product Person

How do I actually get started selling on Amazon India, account, GST, documents? Head to sell.amazon.in and register as a Professional seller with your GSTIN, PAN, a business bank account and a cancelled cheque, GST is mandatory... Beginner 4 resources → Do I need Amazon Brand Registry, and do I need a trademark first? Yes to the trademark, Brand Registry requires a registered or pending Indian trademark filed through IP India, and without it you can't lock down y... Beginner 4 resources → How does the Buy Box actually work, and how do I win it? The Buy Box is the default 'Add to Cart / Buy Now' offer on a shared listing, and since the large majority of Amazon sales route through it, losing... Intermediate 4 resources → Should I use FBA or ship orders myself (FBM/self-ship) in India? FBA earns you the Prime badge, near-automatic Buy Box eligibility and Amazon's own fulfilment and customer service, genuinely worth it once volume ... Intermediate 4 resources → How do I optimize my listing, titles, bullets, A+ Content, backend keywords, so it actually ranks? Amazon's A10 algorithm weighs conversion signals as heavily as text match, so a keyword-stuffed title with weak images and no A+ Content will still... Intermediate 4 resources → Which paid tools are actually worth it for keyword research and listing management at scale? Below roughly 20-30 SKUs, Seller Central's free Business Reports plus manual keyword digging usually suffice, don't pay for Helium 10 or Jungle Sco... Advanced 4 resources →

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