Sell on marketplaces & offline

Selling on ONDC

India's open network, what it means for you.

Level All Beginner Intermediate Advanced
Who's asking Everyone Aspiring Brand Builder Just-Launched Founder Marketplace Seller Scaling Brand Product Person
What is ONDC, and why should a D2C brand actually care? ONDC (Open Network for Digital Commerce) is a government-backed protocol, not a marketplace, it lets any compliant buyer app (Paytm, Magicpin, Myst... Beginner 3 resources → How do I actually get my brand onto ONDC, which seller app do I pick? You don't join ONDC directly; you sign up through a Seller Network Participant, a seller app like Mystore, Fynd or GoFrugal, that digitises your ca... Beginner 4 resources → What's the difference between an Inventory Seller Node and a Marketplace Seller Node on ONDC? An Inventory Seller Node (ISN) is for brands that manufacture or hold their own stock and sell it directly, this is the path most D2C brands take. ... Intermediate 3 resources → Is ONDC actually working for D2C brands, or is it still early and broken? Mixed, grocery and F&B retailers with simple SKUs have reported real margin gains (15-25% higher take-home in some documented cases) by cutting out... Intermediate 3 resources → What are the real costs and margins on ONDC compared to Amazon and Flipkart? There's no single ONDC commission rate, your actual cost is the fee your chosen seller app (Mystore, Fynd, etc.) charges plus logistics, which seve... Advanced 3 resources → Which ONDC seller apps should I actually compare before picking one? Start with Mystore (broad SME/general retail focus, built on StoreHippo), Fynd (fashion/D2C-leaning, used by brands like Ed-a-Mamma), and SellerApp... Intermediate 4 resources →
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