We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 166 founders registered. Any city that reaches 20 interested founders is on too. See your city
Sell on marketplaces & offline

Selling on Flipkart & others

Flipkart, Myntra, Nykaa, JioMart, pick and win.

Level All Beginner Intermediate Advanced
Category All Beauty & Personal Care Fashion, Apparel & Accessories Wellness & Nutraceuticals Category-agnostic
Who's asking Everyone Aspiring Brand Builder Just-Launched Founder Marketplace Seller Scaling Brand Omnichannel Operator
How do I get started selling on Flipkart, account, GST, documents? Go to seller.flipkart.com, click Start Selling, and register with your mobile number, GSTIN, PAN, bank details and a pickup address, registration i... Beginner 4 resources → Is getting onto Myntra harder than Flipkart? What do I actually need? Yes, meaningfully harder, Myntra reviews every brand manually through partners.myntrainfo.com and rejects most applications, and the single biggest... Intermediate 4 resources → How do I get onto Nykaa as a beauty or personal-care brand? Start at nykaa.com/sellonnykaa with your brand and category details, then move to seller.nykaa.com once approved, Nykaa runs a stricter curation pr... Intermediate 3 resources → Is JioMart worth prioritising for a D2C brand right now? JioMart is worth registering for, zero onboarding fee, a real Reliance-backed distribution reach into Tier 2/3 India, but it's rarely a brand's fir... Beginner 3 resources → Flipkart vs Amazon, which should I pick first if I can only do one? There's no universal answer, Flipkart's zero-commission tier under ₹1,000 and deeper Tier 2/3 penetration make it strong for fashion, home and valu... Intermediate 3 resources → How do I manage inventory and orders across Flipkart, Myntra, Nykaa and JioMart without losing my mind? The moment you're on 3+ marketplaces, manual spreadsheet updates stop working and overselling starts costing you account-health penalties, that's t... Advanced 3 resources →
eChai Partner Brands