Grow organically & retain

How do I get verified on Instagram (the blue tick)?

Pay for Meta Verified, open to any eligible business or creator, or apply free for the notability badge, which only well-known brands get. Free route: request the badge in the Instagram app; the account must be authentic (a real person or registered business), unique (one account per business), complete (public, with a bio, a profile photo and recent activity) and notable (featured in multiple news sources, not paid ones). Paid route: Meta Verified for businesses comes in Standard, Plus, Premium and Max plans, all with the badge, impersonation protection and enhanced support; a founder can verify a personal profile on the creator plan with a government photo ID. Instagram shows today's price for your country when you start signing up. Settle your username first; a verified account can't change it. The rule: if the press doesn't already write about you, Meta Verified is the only realistic route, so buy it when impersonators or slow support are costing you sales.

Part of Instagram on eChai Explore.

Go deeper

6 resources, 1 India-specific, 6 link-checked.

📄 Article
✓ Link checked Free Beginner

Instagram's own criteria for the free, notability-based badge: authentic, unique, complete and notable, with paid or sponsored articles not counted as press.

Requirements to apply for a verified badge on Instagram

From help.instagram.com by Instagram 4 min

  • Your account must be public, with a bio, a profile photo and recent activity
  • Notable means featured in multiple news sources, not paid placements
  • A verified account can't change its username, so settle it first
Open help.instagram.com →
📄 Article
✓ Link checked Free Beginner

Meta's help centre hub for the paid business subscription: what it includes, eligibility, ID and name rules, verification methods and billing.

Meta Verified for businesses

From facebook.com by Meta 5 min

  • Gives a verified badge, impersonation protection and enhanced support
  • Eligibility and ID rules are on the linked pages
  • You can cancel the subscription and the badge goes with it
Open facebook.com →
📄 Article
✓ Link checked Free Beginner

Meta's comparison of the four business plans (Standard, Plus, Premium, Max) and what each adds, from search optimisation to links in Reels and employee impersonation protection.

Meta Verified business subscription plans and benefits

From facebook.com by Meta 5 min

  • Standard: badge, impersonation protection, chat and email support
  • Plus and above add featured profile and links in Reels
  • Price and availability vary by region; the sign-up flow shows yours
Open facebook.com →

People also ask

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Also in Starting Up

The same ground, over in Grow & market, our Starting Up track.

Why is retention more important than acquisition? 2 → How do I scale a business? 8 →

Also in GTM

The same ground, over in Build pipeline, our GTM track.

How do I find B2B clients? 7 → How do I generate leads for my business? 6 →

Also in GTM

The same ground, over in Keep and grow the customers you win, our GTM track.

How do I collect customer feedback, and which tools help? 6 → How do I reduce customer churn? 7 →
eChai Partner Brands The partnership →