Grow organically & retain
Email & retention marketing
The profit is in the second order.
Should I use Klaviyo, WebEngage, MoEngage, or something else for email and retention marketing?
If you're on Shopify and email/SMS is 80% of your retention game, start with Klaviyo, it has the deepest e-commerce integration and the ecosystem (...
How do I actually set up abandoned cart, welcome and post-purchase email flows that make money?
These three flows should be the first thing you build, they run on autopilot, and in mature Klaviyo accounts flows drive roughly 40-50% of total em...
Should I be doing WhatsApp marketing, and which tool, Interakt, WATI or Gupshup?
Yes, for an Indian customer base, WhatsApp beats email and SMS on almost every retention metric: abandoned-cart recovery on WhatsApp runs 25-40% ve...
How much revenue should email actually be driving for my D2C brand?
Industry-wide, email drives roughly a quarter of total e-commerce store revenue on average, with mature programs ranging anywhere from 12% to 70% d...
SMS vs email vs WhatsApp, where should I actually put my retention budget for Indian customers?
For India specifically, WhatsApp should get the biggest share of your always-on retention budget, near-universal reach among smartphone users, open...
When should I invest in a real retention stack, and how do I set up segmentation and repeat-purchase mechanics?
Build out the retention stack once you have enough order volume for real cohorts to segment, a few thousand orders a month is a reasonable trigger,...
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