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PR & earned media

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How do I get press coverage for my D2C brand without hiring a PR agency? Most early-stage founders don't need a ₹1.5-2.5L/month retainer, they need one good story and a shortlist of 10-15 journalists who actually cover t... Beginner 4 resources → How do I pitch journalists directly, and is there an Indian version of HARO? HARO itself went through a messy shutdown-and-relaunch as Connectively, and quality has dropped with AI-generated pitches flooding it, so treat it ... Intermediate 4 resources → How do I get my D2C brand featured on YourStory, Inc42, ET or Moneycontrol? Each outlet has its own door: Inc42 runs an actual startup-submission form, YourStory wants an email to its editorial desk with a clear traction st... Intermediate 4 resources → Are startup awards, 'best brand' lists and rankings actually worth applying for? Yes, but treat them as a distribution and credibility tactic, not a growth strategy, a Forbes India 30 Under 30 nod or a category "best D2C brand" ... Intermediate 4 resources → When is it actually worth hiring a PR agency in India, and what does it cost? Budget roughly ₹50,000-2,50,000+/month for a real retainer in India, with Mumbai/Delhi agencies running 30-60% above Bangalore or Pune shops, and m... Advanced 4 resources → How do I use my funding round, launch or founder story to actually generate press coverage? A funding announcement or launch is a news hook, not a story, journalists cover the "why now" and the person behind it, so pair every announcement ... Intermediate 4 resources →

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