We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 165 founders registered. Any city that reaches 20 interested founders is on too. See your city
Grow organically & retain

PR & earned media

Get written about without a PR retainer.

Level All Beginner Intermediate Advanced
Market All India Global
Who's asking Everyone Aspiring Brand Builder Just-Launched Founder Scaling Brand Omnichannel Operator Bootstrapped Side-Hustler Product Person Creator-Led Founder
How do I get press coverage for my D2C brand without hiring a PR agency? Most early-stage founders don't need a ₹1.5-2.5L/month retainer, they need one good story and a shortlist of 10-15 journalists who actually cover t... Beginner 4 resources → How do I pitch journalists directly, and is there an Indian version of HARO? HARO itself went through a messy shutdown-and-relaunch as Connectively, and quality has dropped with AI-generated pitches flooding it, so treat it ... Intermediate 4 resources → How do I get my D2C brand featured on YourStory, Inc42, ET or Moneycontrol? Each outlet has its own door: Inc42 runs an actual startup-submission form, YourStory wants an email to its editorial desk with a clear traction st... Intermediate 4 resources → Are startup awards, 'best brand' lists and rankings actually worth applying for? Yes, but treat them as a distribution and credibility tactic, not a growth strategy, a Forbes India 30 Under 30 nod or a category "best D2C brand" ... Intermediate 4 resources → When is it actually worth hiring a PR agency in India, and what does it cost? Budget roughly ₹50,000-2,50,000+/month for a real retainer in India, with Mumbai/Delhi agencies running 30-60% above Bangalore or Pune shops, and m... Advanced 4 resources → How do I use my funding round, launch or founder story to actually generate press coverage? A funding announcement or launch is a news hook, not a story, journalists cover the "why now" and the person behind it, so pair every announcement ... Intermediate 4 resources →
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