Is it worth hiring a Google Ads agency in India, or should I run it myself?
Below roughly Rs 3-5 lakh/month in Google spend, DIY with the free Skillshop training is usually fine, the mechanics aren't as creative-dependent as Meta so a founder can learn them directly. Above that, feed management, PMax asset groups and margin-based exclusions get complex enough that a specialist agency earns its fee back in avoided waste. Either way, understand feed quality and conversion tracking yourself first, so you can tell if an agency is actually doing the work or just watching the dashboard.
Go deeper
3 resources, 2 India-specific, 3 link-checked.
🛠️ Tool
✓ Link checkedIndiaPaidIntermediate
An India-focused Google Ads specialist agency working specifically with Shopping and PMax for D2C brands, a reasonable option to evaluate once your feed and spend outgrow DIY management.
Frames Google spend as one piece of an Indian D2C brand's blended channel mix (with a suggested 25-30% allocation to Shopping/PMax), useful for deciding how much of your budget Google should actually get.
Watching a PMax campaign actually get built end to end is faster than reading about it, useful before your first setup so the interface isn't a surprise.
