Is it worth hiring a Google Ads agency in India, or should I run it myself?
The short answer
Below roughly Rs 3-5 lakh/month in Google spend, DIY with the free Skillshop training is usually fine, the mechanics aren't as creative-dependent as Meta so a founder can learn them directly. Above that, feed management, PMax asset groups and margin-based exclusions get complex enough that a specialist agency earns its fee back in avoided waste. Either way, understand feed quality and conversion tracking yourself first, so you can tell if an agency is actually doing the work or just watching the dashboard.
A quick summary to orient you. The real value is below: the resources worth your time, from people who've actually done it, not us.
Here are the resources
Hand-picked from around the web, each with a note on why it earns your time. India-specific ones carry a badge.
Why we picked it
Watching a PMax campaign actually get built end to end is faster than reading about it, useful before your first setup so the interface isn't a surprise.
Why we picked it
Frames Google spend as one piece of an Indian D2C brand's blended channel mix (with a suggested 25-30% allocation to Shopping/PMax), useful for deciding how much of your budget Google should actually get.
Why we picked it
An India-focused Google Ads specialist agency working specifically with Shopping and PMax for D2C brands, a reasonable option to evaluate once your feed and spend outgrow DIY management.
