We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 152 founders registered. Any city that reaches 20 interested founders is on too. See your city
Build your online store

Product pages, photography & copy

The page is your salesperson, make it close.

Can I shoot good product photos on my phone, or do I need to book a studio? For most first collections, a phone (rear camera, a tripod, a roll of white paper and window light) gets you launch-ready shots - the gap between a... Beginner 4 resources → What does a genuinely high-converting product page actually look like? The proven order is: swipeable image carousel with a clean-background hero shot first, title, price, variant picker, a sticky Add to Cart on mobile... Intermediate 4 resources → How do I write product descriptions that actually sell instead of just describing the product? Specs tell, benefits sell: lead with the one outcome the buyer cares about, use sensory language that lets them picture owning it, and back every c... Intermediate 4 resources → Are AI product photography tools like Pebblely and Claid actually good enough to skip a shoot? For clean backgrounds, colour-accurate catalogue shots and quick lifestyle variations from one raw photo, yes - Claid, Photoroom and Pebblely (roug... Intermediate 4 resources → Should I add video to my product page, and what kind actually moves the needle? Yes - product video is one of the highest-impact single additions to a PDP, and UGC-style creator video (hook, problem, solution, product proof, CT... Intermediate 4 resources → How do I build a size chart and fit guide that actually cuts returns for my fashion brand? Indian apparel returns run brutally high on sizing alone because there's no universal standard - an 'M' at one brand can sit 4-6cm off an 'M' at an... Intermediate 3 resources →
eChai Partner Brands