Should I add video to my product page, and what kind actually moves the needle?
The short answer
Yes - product video is one of the highest-impact single additions to a PDP, and UGC-style creator video (hook, problem, solution, product proof, CTA) consistently outperforms polished brand video on both trust and cost. You don't need a production house: platforms like Billo turn a brief into creator-shot video in days, and even a 15-second phone clip showing texture, scale or how the product is used beats no video at all. Pair it with photo-and-video reviews (Judge.me, Yotpo and similar) so the proof compounds - video does the pitch, UGC reviews do the trust.
A quick summary to orient you. The real value is below: the resources worth your time, from people who've actually done it, not us.
Here are the resources
Hand-picked from around the web, each with a note on why it earns your time. India-specific ones carry a badge.
Why we picked it
A short, visual walkthrough of the exact phone-photography setup founders actually need - watch this before you buy any equipment, since seeing the light and framing beats reading about it.
Why we picked it
A tactical podcast that stays specifically on product visuals, creative strategy and the AI tools reshaping product photography and copy - useful for founders who'd rather listen than read another blog roundup.
Why we picked it
The clearest case for why creator-shot UGC video and photos on a PDP outperform polished brand content, plus the five-part video structure (hook, problem, solution, proof, CTA) that actually converts.
Why we picked it
Reviews are the single highest-leverage trust element on an Indian PDP, and Judge.me is the free-tier-first reviews app most scrappy D2C brands run before they can justify pricier alternatives.
