Collect opted-in numbers and send them things they asked for, from the free WhatsApp Business app at first and the WhatsApp Business Platform (API) once you need broadcasts at scale. Start in the app: a full business profile, a catalog, quick replies and a wa.me link on Instagram, your site and packaging. When the list outgrows one phone, move to the API through a provider: AiSensy has a Free Forever plan and broadcasts from ₹1,500 a month, Interakt's Growth plan is ₹2,799 a month, WATI's is ₹2,699 a month billed quarterly. Meta charges per delivered message by category (marketing, utility, authentication), from 1 October 2026 only the first 1,000 service messages a month per number are free, and messages to people who arrive from a click-to-WhatsApp ad are free for up to 7 days. Bulk-sending from a normal WhatsApp number breaks WhatsApp's terms. The rule: earn the opt-in, then use WhatsApp for order updates, restocks and drops rather than daily offers.
Part of WhatsApp marketing on eChai Explore.
9 resources, 5 India-specific, 9 link-checked.
A fast Indian overview of WhatsApp marketing for small businesses: profile, catalog, broadcasts and the API.
On youtube.com by Damini Tripathi 11 min
WhatsApp's own instructions for wa.me links, including links that open a chat with a pre-filled message.
From faq.whatsapp.com by WhatsApp 2 min
Meta's own pricing documentation for the WhatsApp Business Platform, which is where any BSP's rates start.
From Meta for Developers by Meta
WhatsApp's consumer terms, which prohibit bulk messaging and auto-messaging from regular accounts; which is why 'bulk sender' tools that automate a normal number break WhatsApp's rules.
From whatsapp.com by WhatsApp 15 min
Lays out WhatsApp as a full commerce channel, catalogue, payments, cart recovery, post-purchase, not just a broadcast tool, with the sequencing (start with cart/order-update automation, build up to full conversational commerce) that matches how Indian founders actually roll it out.
From productgrowth.in by Product Growth Intelligence
WhatsApp's free app for small businesses: a business profile, catalog, greeting and away messages and quick replies on one phone number, the right first step before paying for the API.
From business.whatsapp.com by WhatsApp 3 min
WhatsApp Business on eChai Explore
AiSensy's WhatsApp API plans for Indian businesses: a Free Forever plan without broadcasts, Basic at ₹1,500 a month, per-message rates for Indian users from 1 October 2026 (marketing ₹1.09; utility, authentication and service ₹0.145), and AI agent and chatbot add-ons.
From aisensy.com by AiSensy 5 min
Interakt's WhatsApp and Instagram plans: Growth ₹2,799 a month and Advanced ₹3,799 a month plus taxes, with per-message rates shown (marketing ₹0.97, utility ₹0.16) after the 1,000 free service messages.
From interakt.shop by Interakt 4 min
The direct source for Wati's actual current India pricing tiers, check here before trusting a third-party pricing comparison article that may already be stale.
From Wati by Wati
The same ground, over in Grow & market, our Starting Up track.
