Install the free WhatsApp Business app on a separate number, complete the profile and catalog, and share one wa.me link everywhere. Steps: register the number in the WhatsApp Business app; add your logo, description, hours and website to the business profile; build a catalog with photos and prices, grouped into collections; set a greeting, away messages and quick replies; make a click-to-chat link: https://wa.me/ followed by your full number in international format, without the + sign, zeros or dashes (add ?text= to pre-fill a message) and put it on Instagram, Google and your packaging; create a WhatsApp channel for drops and promote it through free entry points like QR codes. Meta Verified adds a badge, impersonation protection and lets up to 10 devices and agents share the account. Move to the Business Platform through a provider when you need automated order updates or broadcasts at scale. The rule: one number, a complete profile and catalog, and one link used everywhere.
Part of WhatsApp marketing on eChai Explore.
6 resources, 2 India-specific, 6 link-checked.
A short demo of creating a product catalog in the WhatsApp Business app.
On youtube.com by The Digital School by Prakash 4 min
WhatsApp's own tour of the Business app: profile, greeting, away messages, quick replies, labels, catalog and catalog links, cart, broadcasts and Business Broadcasts, free entry points like QR codes and short links, and Meta Verified.
From business.whatsapp.com by WhatsApp 8 min
WhatsApp's own instructions for wa.me links, including links that open a chat with a pre-filled message.
From faq.whatsapp.com by WhatsApp 2 min
Meta's help centre hub for the paid business subscription: what it includes, eligibility, ID and name rules, verification methods and billing.
From facebook.com by Meta 5 min
WhatsApp's free app for small businesses: a business profile, catalog, greeting and away messages and quick replies on one phone number, the right first step before paying for the API.
From business.whatsapp.com by WhatsApp 3 min
WhatsApp Business on eChai Explore
AiSensy's WhatsApp API plans for Indian businesses: a Free Forever plan without broadcasts, Basic at ₹1,500 a month, per-message rates for Indian users from 1 October 2026 (marketing ₹1.09; utility, authentication and service ₹0.145), and AI agent and chatbot add-ons.
From aisensy.com by AiSensy 5 min
The same ground, over in Grow & market, our Starting Up track.
