Video

How to Build Your First PR Campaign (Step-by-Step for Founders)

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How to Build Your First PR Campaign (Step-by-Step for Founders)

A walk-through of building a first PR campaign from zero, aimed squarely at founders and small brands rather than PR professionals, a useful 20-minute primer before you send a single pitch.

  • Treat PR as "making friends in media," not collecting contacts.
  • One real media relationship beats a spray-and-pray contact list.
  • Early-stage founders get better ROI reaching out directly than through an agency.
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The question it answers

  1. How do I get press coverage for my D2C brand without hiring a PR agency?

Read with it

  1. A top-tier VC's field guide to PR written for founders with zero media experience, it treats journalist relationships as a long... bvp.com Article PR Fundamentals for Early-Stage Founders Bessemer Venture Partners
  2. Written by a VC who's watched hundreds of portfolio founders try and fail at PR, this is the most no-nonsense explainer of why... medium.com Article How to Get Press Coverage: Startup PR for Dummies Christoph Janz (Point Nine Capital)
  3. Argues directly against the "you need a ₹2L/month retainer" assumption, making the case that a clear story and a few right... mediagraphicspr.com Article PR for D2C Brands: How to Build Buzz on Low Budget Mediagraphics PR
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