Article

The Bullseye Framework for Getting Traction

Gabriel Weinberg · Medium Free Intermediate

The clearest short framework for choosing which single channel to bet on for your first 100 orders instead of spreading effort thin across five. Read it before, not after, you've burned a month testing everything at once.

  • 19 traction channels to shortlist before you commit
  • Test cheap, then focus hard on the channel that actually converts
  • Applies just as well to a physical D2C product as to a SaaS tool
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It answers 3 questions

  1. How do I build an audience before I even have a product ready to sell?
  2. Which single channel should I put all my energy into for the first 100 orders?
  3. Which one pre-launch channel should I actually focus on instead of trying everything at once?

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  1. The full-length treatment of the Bullseye framework with worked examples across all 19 channels, worth the read once you're... Portfolio Book Traction: How Any Startup Can Achieve Explosive Customer Growth Gabriel Weinberg & Justin Mares
  2. Written by an Indian shipping/COD infrastructure company that works with hundreds of early-stage D2C stores, so the advice... Shipway Blog Article Strategy to Acquire First 100 Customers for Your eCommerce Store Shipway Blog
  3. Explains exactly why moving every early buyer onto a WhatsApp broadcast list matters for repeat orders in India, given the... Aasaan Article Grow Your D2C Brand on WhatsApp, Instagram & Facebook Aasaan
  4. Shopify's own playbook for building a store's opening-day audience before a single sale happens, written for someone with no... Shopify Blog Article Pre-Launch Marketing: 10 Ways to Build Hype Shopify
  5. Gives an actual rupee number for demand-testing (a small ad spend sent straight to a WhatsApp number) instead of vague advice... Growwwtech Article How to Start a D2C Brand in India 2026: Complete Guide Growwwtech
  6. An agency-side view that pushes back on vanity signup counts and insists on tracking who actually converts, a useful gut-check... Blazon Agency Article The Waitlist Strategy: How to Build Pre-Launch Demand That Actually Converts Blazon Agency
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