Which one pre-launch channel should I actually focus on instead of trying everything at once?
Use Gabriel Weinberg's Bullseye method: list every channel you could try (Instagram, WhatsApp, a waitlist landing page, referrals, PR, offline pop-ups), run a cheap one-week test in 3-4 of them, then go all-in on whichever one actually produced signups or sales, not likes. Most first-time Indian D2C founders over-index on paid ads too early; the free channel that usually wins pre-launch is personal network plus Instagram, because trust travels faster than reach at zero brand recognition. Revisit the choice every few weeks - your core channel pre-launch is often not your core channel at scale.
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3 resources, 2 link-checked.
📖 Book
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The full-length treatment of the Bullseye framework with worked examples across all 19 channels, worth the read once you're deciding where to spend your limited early hours, not just your money. A durable reference, not a one-time skim.
An agency-side view that pushes back on vanity signup counts and insists on tracking who actually converts, a useful gut-check once your list starts looking impressively large but sales don't follow. Good second opinion to run against the more upbeat waitlist-growth pieces.
The clearest short framework for choosing which single channel to bet on for your first 100 orders instead of spreading effort thin across five. Read it before, not after, you've burned a month testing everything at once.
