Marketing Strategies for Startups x Draper Startup House

Building <div>♦ A unique mix of content expertise, business development savvy and operational excellence<br>♦ Aspiring to become integral part and serve the corporate industry with all acquired educational, organizational and editorial skills in an esteemed organization.<br>♦ On-line publishing experience and well-honed writing and presentation skills<br>♦ Highly motivated, hands-on detail and deadline oriented self starter who handles pressure well,<br>♦ Excellent relationship skills and possesses effective verbal and written communications abilities.<br>♦ Excels in performance through both individual and group efforts<br><br>With requisite academic qualifications including a Post-Graduate degree, Masters in Mass Communication and graduation in BA Journalism, I have the innate ability to carve a niche in media industry. My scholastic aptitude is complemented by my language skills and writing pre-occupations, which I have developed since a very young age. My experience across multiple media platforms including print and New media vehicles has inculcated a distinct capability to understand the diverse nuances of different editorial challenges and to do complete justice to them.<br><br>I have developed a holistic ability to manage all the aspects of Online Content right from culling out stories to editing them to pagination and packaging content to make it more clickable. I am social media enthusiast and influencer too.</div>

Building <div>Chief Wordsmith, Write Click • Award-Winning Author • TEDx Speaker <br><br><em>A whirlwind of crazy chaos, a dialogue in the digital world, and the first ray of the sun - ‘Shalaka’ is an Indian award-winning flash fiction writer, TEDx speaker and global brand marketer.<br><br>Shalaka has a Bachelor’s Degree in Electrical Engineering, a Master’s in Marketing and an advanced specialization in Neuromarketing. Shalaka has been associated with global brands like McDonald’s, Salesforce, HPE, Hindustan Unilever, VMWare, Kantar, Brillio, Microland, AngelOne, etc. She has been honoured with national awards - Disruptors 2021 and Corporate Comms &amp; PR 30 under 30 (2022).<br></em><br></div><div><br></div><div><em>She has been passionate about writing since 8, and her first book Orenda stands taller as a milestone, starting her literary journey as an author. She was invited as a speaker at prestigious literature festivals like Jaipur Literature Festival, Bangalore Lit Fest, Pune International Lit Fest, Orange City Lit Fest, VNIT Nagpur Karwaan Lit Fest and Kalinga Literature Festival. Shalaka’s book Orenda won “Book of the Year - Reader’s Choice” at Kavishala Book Awards 2021 and was listed as #1 on Kindle under the short stories. Orenda has received appreciation from a Sahitya Akademi award-winning author, Namita Gokhale and critically acclaimed filmmaker, Manish Mundra.</em></div><div><br></div><div><em>She has been invited as a speaker at renowned academic institutes like Lincoln University, Malaysia, Symbiosis International University, and Christ University and forums like Pepper Content, SalesWomentoring, etc.</em></div><div><br></div><div><em>She quotes - "People are inspired by stories and stories are inspired by people. And that’s my favourite cycle.”</em></div>

Building <div>From Google, Wipro, SAP Labs, Reliance, to Shah Rukh Khan, Hrithik Roshan, The Ambanis, I have had the pleasure to challenge, thrill and baffle audiences from around the globe.&nbsp;<br><br>Whether it's Street Magic or Mentalism, Hypnosis or Illusion, Paranormal or Psychic, I am constantly working on my expertise as a Master in all forms of the King of Arts.&nbsp;<br><br>As a master of human psychology, and with an invested intrest in the growth of others, I am also an international speaker. My talks on harnessing the power of psychology to improve performance, teamwork, self worth, and much more, has left a deep impact on the attendees of global conferences the likes of RIE, DLD, INKtalks, TEDx, and more.&nbsp;<br><br>Creating history happens to be a passion of mine and I've managed to do pretty well so far. I am India's First and Ultimate Street Magician with my record holding television show, Ugesh Sarcar's 3rd Degree. I happen to be the first person to combine magic and a product to create memorable and impactful advertisements. Just for fun, I also became India's first Dancing Magician on Jhalakk Dikh La Jaa. Through one of my pet projects, IAmPossible Magic, where I trained differently abled individuals in the art of magic to become world class performers, one of my heroes (because they are real-life heroes) became the World's First One Legged Man to ride a Bullet, Blindfolded, in Traffic.<br><br>My live show, Your Mind is Mine, was the first show on Mentalism in India, where the tickets were priced at a premium rate, easily triple that of any regular "magic show", and we've had housefulls and standing ovations every time.&nbsp;<br><br>The same goes for my virtual experience, Your Mind is Mine 2.0, which I created during the Covid-19 pandemic in order to bring about a positive mindset in the world which is clearly in a state of mental struggle. The show has already been performed with the likes of Delhi Capitals, Bhagyashree, Goqii and more.&nbsp;<br><br>This is just a brief glimpse into who I am and what I've done, so far. Stay tuned, because I'm not done yet!</div>