Product Growth Playbook: Insights from Top Founders and Product Leaders
Meet the Speaker:
Meet the Host:
Top-rated questions will be asked live by the host during the event.
-
For Mahendra - You’ve been building for over a decade. What has not changed about product growth in Indian internet products — even after all these years?
-
For Mahendra - You’ve mentored and collaborated with many regional tech founders. What’s one insight you borrowed from another culture-first or language-driven product that made you rethink something at Matrubharti?
-
For Utsav - Supergrow found early traction with LinkedIn ghostwriters — was there a customer insight you initially underestimated but later realized was gold?
-
For Abhinav - Zatun has won awards and grown globally. But what was the toughest point where you questioned whether it was all worth continuing?
-
For Utsav - Which founder or product builder outside your team has had the biggest impact on how you think about product growth — and why
-
For Abhinav - You've shipped across platforms — Oculus, PSVR2, Meta Quest. What’s a hard lesson you learned about platform dynamics and user behavior that shaped your game development strategy?
-
For Mitesh - You've advised dozens of brands. Was there a founder or client whose unique approach to product storytelling taught you something that you now use in building Currently?
-
For Abhinav - You’ve worked with and studied legendary global game studios. What’s one growth strategy or mindset from them that you adapted for Zatun?
-
What’s one feature that bombed — where you expected love and got crickets? How did you move forward from that?
-
For Mahendra - How did you think about feature prioritization in the early stages of Matrubharti — what did you deliberately not build, even though users asked for it?
-
If you could go back and change one assumption you had about product growth before building your current product — what would it be?
-
For Utsav - You’ve worked inside fast-moving SaaS startups and now you’re a founder. Who’s someone from those past teams whose approach to product growth left a lasting impression on you — and how do you apply it now?
-
How do you approach hiring your first product/growth hires? What signals do you look for that they’ll thrive in your environment?
-
For Utsav - You’ve been a product manager at Outplay and SalesHandy before starting Supergrow. What’s a product ritual or framework you borrowed from those teams and still follow today?
-
For Abhinav - Game development is high-cost and long-cycle. How do you think about ‘product growth’ in a world where shipping quickly isn’t always possible?
-
For Mitesh - What’s the most controversial product decision you’ve made at Currently? Something the team debated heavily but you went ahead with anyway.
-
For Mahendra - You’re working in a non-English market where monetization is tricky. What has been your biggest challenge in aligning user growth with revenue growth?
-
For Mitesh - You’ve scaled D2C brands for clients and now you're building a consumer product. What surprising lesson did you learn about growth when the user is no longer a client but a random stranger?
-
For Mahendra - Matrubharti scaled to 3M+ users and 10M+ stories — what was the inflection point when growth became organic, and what built the flywheel?
-
For Abhinav - How do you balance creativity and commercial viability when building games? Can you share a moment where user feedback radically changed a game you were building?
-
For Mitesh - Social is hard — what kept you going when Currently wasn’t getting the traction you hoped for in early days? Any story of a near-pivot moment?
-
For Utsav - You’ve seen a lot of ghostwriters work with clients. What have you learned about user psychology from watching your users' users?
-
Product growth is often about small loops, not viral explosions. Can you each share a small decision that created compounding impact?
For Mahendra - You’ve been building for over a decade. What has not changed about product growth in Indian internet products — even after all these years?
For Mahendra - You’ve mentored and collaborated with many regional tech founders. What’s one insight you borrowed from another culture-first or language-driven product that made you rethink something at Matrubharti?
For Utsav - Supergrow found early traction with LinkedIn ghostwriters — was there a customer insight you initially underestimated but later realized was gold?
For Abhinav - Zatun has won awards and grown globally. But what was the toughest point where you questioned whether it was all worth continuing?
For Utsav - Which founder or product builder outside your team has had the biggest impact on how you think about product growth — and why
For Abhinav - You've shipped across platforms — Oculus, PSVR2, Meta Quest. What’s a hard lesson you learned about platform dynamics and user behavior that shaped your game development strategy?
For Mitesh - You've advised dozens of brands. Was there a founder or client whose unique approach to product storytelling taught you something that you now use in building Currently?
For Abhinav - You’ve worked with and studied legendary global game studios. What’s one growth strategy or mindset from them that you adapted for Zatun?
What’s one feature that bombed — where you expected love and got crickets? How did you move forward from that?
For Mahendra - How did you think about feature prioritization in the early stages of Matrubharti — what did you deliberately not build, even though users asked for it?
If you could go back and change one assumption you had about product growth before building your current product — what would it be?
For Utsav - You’ve worked inside fast-moving SaaS startups and now you’re a founder. Who’s someone from those past teams whose approach to product growth left a lasting impression on you — and how do you apply it now?
How do you approach hiring your first product/growth hires? What signals do you look for that they’ll thrive in your environment?
For Utsav - You’ve been a product manager at Outplay and SalesHandy before starting Supergrow. What’s a product ritual or framework you borrowed from those teams and still follow today?
For Abhinav - Game development is high-cost and long-cycle. How do you think about ‘product growth’ in a world where shipping quickly isn’t always possible?
For Mitesh - What’s the most controversial product decision you’ve made at Currently? Something the team debated heavily but you went ahead with anyway.
For Mahendra - You’re working in a non-English market where monetization is tricky. What has been your biggest challenge in aligning user growth with revenue growth?
For Mitesh - You’ve scaled D2C brands for clients and now you're building a consumer product. What surprising lesson did you learn about growth when the user is no longer a client but a random stranger?
For Mahendra - Matrubharti scaled to 3M+ users and 10M+ stories — what was the inflection point when growth became organic, and what built the flywheel?
For Abhinav - How do you balance creativity and commercial viability when building games? Can you share a moment where user feedback radically changed a game you were building?
For Mitesh - Social is hard — what kept you going when Currently wasn’t getting the traction you hoped for in early days? Any story of a near-pivot moment?
For Utsav - You’ve seen a lot of ghostwriters work with clients. What have you learned about user psychology from watching your users' users?
Product growth is often about small loops, not viral explosions. Can you each share a small decision that created compounding impact?
Featured Participants:
The eChai Effect - In Their Words
"We found eChai to be a force multiplier throughout our startup journey. Through it, we connected with folks from DevX, Allevents, Plutomen, and more - many of whom became friends of IndiaBizForSale.com and even part of our clientele."
Bhavin S Bhagat
Co-founder of Indiabizforsale and IBGrid, TiE Ahmedabad President
"If there’s one phrase that sums up my journey, it’s truly ‘The eChai Effect.’ Six years ago, I simply walked into my first eChai event, not knowing what to expect. The honest conversations, energy, and inspiration from founders and entrepreneurs struck a chord within me. That eChai spark became the catalyst for everything to follow. I proudly say: my entrepreneurship journey started—and keeps evolving—because of eChai. Redicine Medsol’s story is integrally linked to this community. I’ve gained so much, not just as a founder but as a forever volunteer and grateful member of the eChai family. With all my heart, thank you Jatin Bhai and everyone at eChai for shaping, guiding, and supporting my dreams. The eChai Effect will always be a part of my story."
Kush Prajapati
Founder, Redicine Medsol
"The eChai platform has been super valuable for me - it has helped me gain a deeper understanding of domains in the startup and tech ecosystem. What stands out most is the celebration of knowledge, professional growth, and entrepreneurship - it’s one of the best for the Indian ecosystem. Along the way, I’ve also been fortunate to make some great friendships and connections too."
Shalin (Shawn) Parikh
Founder, MyCPE One
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
