Most founders don’t start with a sales playbook. They begin with a rough product, a few leads, and a lot of uncertainty. The first sales come through cold emails, messy demos, and trial-and-error conversations that teach more than any handbook ever could.

In this candid gathering, you’ll hear from founders and operators who’ve sold before product-market fit, chased early revenue without a clear roadmap, and learned—step by step—what actually moves the needle.

They’ll share how they closed their first deals, built trust with customers, handled rejections, and eventually created sales processes that worked for their businesses.

Expect real stories, not advice from a distance. Whether you're just starting or scaling up, you’ll leave with sharper instincts, practical takeaways, and a clearer path to selling with confidence.