Sales Masterclass for Startups : Ahmedabad Edition

Happened on June 11, Wednesday, 2025
6:30pm — 08:30pm (GMT+05:30)
GUSEC
41 slots booked.
Pankaj Bhimani - Founder, 58miles Shrijay Sheth - Founder at LegalWiz.in and Hire4Higher Consulting Jatin Chaudhary - Co-Founder, eChai Ventures Gaurav Bardia - Founder, Off Axis Dhyey Lalani - Founder Tipple co. imam Husain - "Founder, Softlooms.in" Satish kumar Taak - TIME - Ops Head Harsh Rathod - Software Engineer, Rysun labs Er. Pranav Veerani - FSIDM.in and Unity Sangam, Founder Komal Bhojani - Founder, DigitoSpark Amit Savaliya - Building, Bozarro Jay Bhavsar - Founder Rajan Chandi - Building Basicana, skills based hiring Karan Purswani - Travel Consultant Kashyap Parikh - Business Development Executive , Infigrity IT Services Pvt. Ltd. Setu Hariyani - Founder and CEO of Bookastors Pravin Prajapati - Founder First Resource Satyajeet Kumar - Founder, Cooling And Ventilation Enterprise Private Limited Dr Shilpa Parasrampuria - CEO Toy Legends Yash Desai - Student @ IIFT Ashutosh raval - Cyber Security Professional & Founder RedHacks1 IT Security Kazim Noorani - Founder, Infigrity IT Services Dhaval Prajapati - Freelancer Kopal Gupta - Business Development Manager ,EnSpirit Technologies Ltd Aalok Panchal - Founding Member, TPS Dev Vadher - Co-Founder, TPSgroup Mevada Sandip - TL | iOS Developer Vaibhav Patel - Founder, betterlifestore.in Janak Priyani - Co-Founder, Prius Consulting (Digi-tx) Dhaval Makwana - Product Manager,SwiftSupport.ai PARTH BAVALIYA - Co-founder of Nexus Agency Jignesh Thakkar - Cofounder at LoudRevel
Top-rated questions will be asked live by the host during the event.
  • For Pankaj: As a traditional businessman entering the D2C brand space, what was the toughest mental shift you had to make when selling online?
  • For Pankaj: You’ve said that camera bags weren’t even on the original product list. What shifted during that two-day photography trip that made you see the market so clearly?
  • Asked by Kumar Manish For Shrijay: Every year marketing coins a new buzzword—this year, it's “Performance Marketing.” From your lens, what matters beneath the jargon?
  • For Shrijay: You’ve supported D2C founders globally. What’s one sales insight from a digital-first brand you consult that completely changed how you see your own business?
  • For Pankaj: You started alone, sketching, testing, and learning manufacturing limits. How did you stay convinced this idea was worth pushing through?
  • For Shrijay: What’s one startup sales strategy you often see founders overcomplicate—and how do you simplify it for them?
  • Asked by Kumar Manish: Sales: Dimag ka khel hai ya paisa ka khel hai? What's your truth—and how has your answer evolved as your business grew?
  • For Shrijay: LegalWiz has built trust with thousands of SMBs. What role does trust play in your sales funnel—and how do you consciously build it?
  • For Shrijay: Can you recall a moment when a small startup didn’t seem like a good sales bet, but your team pushed through—and it became a case study for success?
  • When did you first hire someone specifically for sales—and what did you learn from that decision?
  • For Pankaj: You once said, “A game-changing camera bag, but nothing is so easy.” Can you share one brutal day from that early hustle when you almost dropped the idea?
  • If a first-time founder asked you, “What should I absolutely not do in my first 100 sales conversations?”—what would your answer be?
  • For Pankaj: What part of your sales process is most misunderstood by other founders who think physical product = easy scale?
  • For Pankaj: You also run a corporate T-shirt business. How do the sales playbooks differ between custom B2B apparel and a consumer-facing brand like 58Miles?
  • For Shrijay: Between Hire4Higher’s boutique consulting and LegalWiz’s scalable platform—how do you balance tailored selling with scalable systems?
  • For Pankaj: You've tested pricing, materials, design—all affecting margin. What’s one pricing insight that fundamentally changed your sales success?
  • For Shrijay: What’s a sales channel or tactic that didn’t work for you—despite all logic suggesting it should
  • Can you share a moment when learning from another founder changed how you approached sales in your own venture?
  • For Pankaj: What’s a sales mistake you made early in the 58Miles journey that you laugh about now—but hurt back then?
  • What’s one big rejection—whether from a potential client, marketplace, or partner—that changed your game in the long run?
Agenda:

Most founders don’t start with a sales playbook. They begin with a rough product, a few leads, and a lot of uncertainty. The first sales come through cold emails, messy demos, and trial-and-error conversations that teach more than any handbook ever could.


In this candid gathering, you’ll hear from founders and operators who’ve sold before product-market fit, chased early revenue without a clear roadmap, and learned—step by step—what actually moves the needle.


They’ll share how they closed their first deals, built trust with customers, handled rejections, and eventually created sales processes that worked for their businesses.


Expect real stories, not advice from a distance. Whether you're just starting or scaling up, you’ll leave with sharper instincts, practical takeaways, and a clearer path to selling with confidence.

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The eChai Effect - In Their Words

"eChai has been a game changer in my journey. It connected me with real people, real support and real opportunities. From building HMMBiz to launching Mindalcove, eChai has played a key role at every step. Grateful to be part of a community that truly believes in growing together."
Hardik Manwani - CTO, Mind Alcove
Hardik Manwani
CTO, Mind Alcove
“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
Shrijay Sheth - Founder at LegalWiz.in and Hire4Higher Consulting
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting
“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav - Founder @ Upsquare & House of Starts • Angel Investor + LP
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP