Startup Growth Stories from Nirma Alumni

Building <div>I am the founder of CricHeroes.<br><br>CricHeroes is a mobile-first platform organising the vast sector of grassroots Cricket, a sport with estimated 2.5b fans. It empowers millions of grassroots cricketers to showcase their talent, get recognition and become better with data. It builds an ecosystem around grassroots cricket and enables e-commerce on top of it.<br><br>Before CricHeroes, I co-founded Digicorp, a software design and development firm.</div>

Building <div>I am the founder of Zero Gravity Communications, an inclusive full-service agency that is based in Ahmedabad.<br><br>I am a creative business strategist with the right mix of analytical and logical reasoning, customer empathy, and critical design thinking. I believe in a holistic market-driven approach to address complex business challenges, passion to solve these with creative solutions and using new media at our disposal.<br><br>I have extensive experience working with clients of different scales. My experience includes Corporate, Legacy / Traditional Businesses, Start-ups, FMCG, Product &amp; Services companies.<br><br>I have worked with L&amp;T Infotech and Gateway TechnoLabs in past before turning to a full-time Marketing and Branding Consultant. I have worked hands-on in Sales, Marketing, Branding and Strategic areas. Now, at Zero Gravity Communications I am striving to put all my professional learning in real practice.<br><br>As a founder of Zero Gravity Communications, I am looking for opportunities to apply human-centric design to uncover and deliver meaningful experiences that a brand requires. My interests are in qualitative customer and market research, a strategic framework to deliver experiences across multiple touch points, internal brand positioning to unify business goals with marketing objectives, segmenting customers based on behaviours, needs and desires. In order to continue differentiation and sustainable growth, companies need to empathize with what their customers truly desire, and I can provide the necessary tools, processes and frameworks to deliver just that.</div>

Building <div>Khyati is the Founder, Senior Coach and Chief Body Language Consultant at Simply Body Talk - a company that has built a niche internationally in nonverbal communication. She has worked with the Elite forces from Indian military, as also senior leaders from international companies like Deloitte, Google, Adani, Capgemini, Wipro, Panasonic etc. Her newest venture, that she manages in addition to Simply Body Talk, is CueKids which aims to encourage nonverbal skills in kids.<br><br>Because of her passion for entrepreneurship, Khyati also mentors startups in the edtech space as a part of the IIT Mumbai Eureka program.<br><br>Khyati's thoughts have been covered by leading media like TOI, Economic Times, Dainik Jagran etc. and she has received various national and international awards for business excellence.<br><br>Prior to starting her own venture, Khyati worked for her family business and also has corporate experience as currency trader, portfolio manager and business analyst.</div>