Explore / Run a consumer brand / Ecommerce

Ecommerce · checked 11 November 2026

Register the business and a GSTIN, sell on one marketplace first, then add your own Shopify store with Razorpay and a shipping aggregator.

A GSTIN costs nothing on gst.gov.in and Amazon and Flipkart need one for most categories; Meesho also takes a PAN-based Enrolment ID for sales within your own state. Your own Shopify store is ₹1,499 a month billed yearly (₹1,994 monthly), with Razorpay at 2% plus GST and Shiprocket's free Lite plan for shipping; it keeps the customer data and margin, but you have to bring the traffic. Price every product after closing fees, shipping and returns, and get repeat buyers on one channel before opening a second.

The steps 9 answers

  1. How do I start an ecommerce business in India? D2C
  2. Which AI tool writes good product descriptions for my online store? D2C
  3. How do I start selling online in India? D2C
  4. How do I start an online business? Starting Up
  5. What pages does my store absolutely need before I go live - policies, About, contact? D2C
  6. How do I write product descriptions that actually sell instead of just describing the product? D2C
  7. Should I start on marketplaces or build my own D2C site first? D2C
  8. What's the real trade-off between D2C margin/data and marketplace reach? D2C
  9. How do the big Indian brands actually split revenue across D2C, marketplace, quick commerce and offline? D2C

Tools that do it for you

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The terms

Goods and Services TaxMarketplaceD2C

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