Explore / Run a consumer brand / Ecommerce platforms

Ecommerce platforms · checked 11 November 2026

Shopify for a brand that plans to grow; Zoho Commerce or Dukaan to start on a small budget; WooCommerce if you already run WordPress.

Pay a percentage while you sell a few orders a day and a flat fee once sales are steady: Dukaan's free plan takes 4.99% per order, and Zoho Commerce starts at ₹599 a month billed yearly with a 0% transaction fee. Shopify Basic is ₹1,499 a month billed yearly (₹1,994 monthly) plus 2% on a third-party gateway such as Razorpay, and its app ecosystem is why growing brands stay. WooCommerce is free software, but hosting runs about $25 to $350 a month and someone has to maintain it.

The picksPrices as each maker's page states them

  1. 1
    Shopify

    A brand that plans to grow and will rely on apps and integrations

    Basic ₹1,499 a month, Grow ₹5,599, Advanced ₹22,680, paid yearly (Basic ₹1,994 paid monthly); Plus from ₹1,75,000 a month Read from shopify.com on 10 November 2026
  2. 2
    Zoho Commerce

    A low fixed cost with no transaction fee, and an ONDC channel

    Starter ₹599, Pro ₹1,799, Advance ₹3,499, Plus ₹4,999 a month billed yearly Read from zoho.com on 10 November 2026
  3. 3
    Dukaan

    Starting free and paying per order while sales are small

    Free ₹0 plus 4.99% per order; Starter ₹2,500, Growth ₹8,000, Infinity ₹50,000 a year, GST included (Diwali prices lower to 15 Nov 2026) Read from mydukaan.io on 10 November 2026 Free plan: one online store, unlimited products, 7 themes, 4.99% service fee per order capped at ₹200
  4. 4
    WooCommerce

    You already run your site on WordPress

    Free core with 0% revenue share; hosting $25 to $350 a month for most stores; extensions $29 to $299 a year each Read from woocommerce.com on 10 November 2026 Free to download and use, with no monthly subscription
  5. 5
    BigCommerce

    Your store sells mainly outside India

    Core $29 a month up to $30K annual sales, Growth $79 up to $100K, Scale $299; billed yearly, auto-upgrading by sales Read from bigcommerce.com on 10 November 2026 Free trial on every plan

Every question on it 11 answers

  1. What are the best alternatives to Shopify, including in India? D2C
  2. Shopify, WooCommerce, Dukaan or Zoho Commerce - which fits a bootstrapped Indian D2C brand? D2C
  3. Shopify or WooCommerce for my first store in India? D2C
  4. Is Shopify worth ₹1,500+/month when I'm only doing 5 orders a day? D2C
  5. Can I migrate from WooCommerce to Shopify later without losing my SEO rankings? D2C
  6. What platform do most funded, scaled Indian D2C brands actually use? D2C
  7. Headless commerce - do I need it or is it overkill for me? D2C
  8. Which Shopify theme should I pick for my store, and how much should I customize it? D2C
  9. Should I hire a developer or agency to build my store, or just do it myself? D2C
  10. What's the must-have app stack for a brand-new D2C store on Shopify? D2C
  11. My site feels slow and cluttered - how many Shopify apps is too many, and how do I audit them? D2C

The readingMost used across these answers

The terms

D2CONDC

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