Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Four consumer investors on why subtle product choices now matter more than raw model quality. a16z.com Podcast · How Founders Use AI Where Does Consumer AI Stand at the End of 2025? a16z (Anish Acharya, Olivia Moore, Justine Moore, Bryan Kim)
- The canonical reframe: sell the finished work, not a 15% productivity tool, and your market gets 10-50x bigger. sarahtavel.com Article · How Founders Use AI AI startups: Sell work, not software Sarah Tavel (Benchmark)
- Tavel pressure-tests her own thesis with what she has since seen in real AI startups. sarahtavel.com Article · How Founders Use AI A few "Sell Work, Not Software" updated thoughts Sarah Tavel (Benchmark)
- Veteran product leaders on AI at the core versus AI at the edge, the distinction most founders miss. lennysnewsletter.com Podcast · How Founders Use AI How AI is reshaping the product role | Oji and Ezinne Udezue Lenny's Podcast
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Video · How Founders Use AI
A Cheeky Pint with Intercom Cofounder Des Traynor
Cheeky Pint (John Collison, Stripe)
- The full transcript, including the memorable rule against force-feeding users AI they never asked for. cheekypint.substack.com Article · How Founders Use AI Des Traynor on reinventing Intercom and avoiding "foie gras" features Cheeky Pint (Stripe)
- A rare honest post-mortem from a product team on which AI bets worked in production and which had to be killed. hex.tech Article · How Founders Use AI Bitter lessons building AI products Hex
- Includes Carta's hard-won lesson on separating model behaviour from UX when shipping AI features. review.firstround.com Article · How Founders Use AI The 30 Best Pieces of Company Building Advice We Heard in 2025 First Round Review
- Vohra applies his famous product-market-fit engine to deciding which AI features earn their place. productschool.com Podcast · How Founders Use AI Superhuman CEO on the 40% PMF Rule and AI-Native Productivity Product School (Rahul Vohra)
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Video · How Founders Use AI
Rahul Vohra on How AI Will Change the Way We Work (Upfront Summit)
Upfront Ventures
- A top consumer investor answers the exact question, drawn from hundreds of a16z Speedrun applications. x.com Thread · How Founders Use AI "Does my new startup idea need to have AI in it?" Andrew Chen (a16z)
- A data company's candid recap of which of its own AI features users adopted and why. amplitude.com Article · How Founders Use AI What We Learned Building AI Products in 2025 Amplitude
- A case study of an incumbent rebuilding around one AI feature that customers demonstrably pay for. bvp.com Article · How Founders Use AI How Intercom navigated the AI paradigm shift Bessemer Venture Partners
- The sharpest counterargument you will read; know the backlash before you ship an unwanted AI feature. honest-broker.com Article · How Founders Use AI The Force-Feeding of AI on an Unwilling Public Ted Gioia (The Honest Broker)
- A respected discovery coach documents what surprised her when she actually built an AI product herself. producttalk.org Article · How Founders Use AI Building My First AI Product: 6 Lessons from My 90-Day Deep Dive Teresa Torres (Product Talk)
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Video · How Founders Use AI
Deep Dive into LLMs like ChatGPT
Andrej Karpathy
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Video · How Founders Use AI
RAG Explained For Beginners
KodeKloud
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Video · How Founders Use AI
Build and Deploy a RAG Chatbot with JavaScript, LangChain.js, Next.js
freeCodeCamp (Ania Kubow)
- Free, thorough, and taught by the engineer who wrote much of LangChain's RAG tooling. freecodecamp.org Course · How Founders Use AI Learn RAG from Scratch (Python tutorial from a LangChain engineer) freeCodeCamp (Lance Martin, LangChain)
- The follow-on course for when your prototype RAG needs to survive real users. freecodecamp.org Course · How Founders Use AI Production RAG with LangChain and Vector Databases freeCodeCamp
- The primary source for letting the model trigger your app's actions, the step from chatbot to feature. developers.openai.com Guide · How Founders Use AI Function calling (OpenAI API docs) OpenAI
- Guaranteed-JSON responses ended a whole class of parsing bugs; read this before writing a parser. openai.com Article · How Founders Use AI Introducing Structured Outputs in the API OpenAI
- The most popular TypeScript toolkit for streaming AI features, with 25+ providers behind one API. github.com Tool · How Founders Use AI Vercel AI SDK Vercel
- Free structured course covering prompting, extraction, streaming, and tool calls in real product code. vercel.com Course · How Founders Use AI Builders Guide to the AI SDK Vercel Academy
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.