Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A no-nonsense, ad-light India personal-finance site: plain math and free calculators for emergency funds, goals, and asset... Freefincal Tool · Wealth Freefincal: goal-based planning and calculators M. Pattabiraman In 63 answers
- The free, India-first grounding in what to do with cash once you have it: goals, allocation, SIPs, and not losing it to fees. Zerodha Varsity Course · Wealth Personal Finance Zerodha Varsity In 58 answers
- The government's only portal for registering a micro, small or medium enterprise. It states registration is free and lists the... udyamregistration.gov.in Tool · Starting Up Udyam Registration (MSME) Ministry of MSME In 30 answers
- Anthropic's comparison of Claude Free, Pro and Max, including memory, voice mode and the number of projects each plan allows. claude.com Tool · How Founders Use AI Plans & pricing | Claude Anthropic In 28 answers
- The free tool for running the how-would-you-feel-without-this survey that underpins the Superhuman method, giving you a... Sean Ellis and GoPractice Tool · Free tool · Starting Up Product/Market Fit Survey Sean Ellis In 27 answers
- The fastest way to stand up a fake-door landing page. Build a one-page site in an afternoon, add an email capture, and measure... carrd.co Tool · Starting Up Carrd carrd.co In 23 answers
- A trusted India-first place to compare funds and think about where cash goes once you have some to invest. Value Research Tool · Wealth Value Research: fund research and planning Value Research In 18 answers
- OpenAI's own table of Free, Go, Plus and Pro: what each includes, from GPT-6 chats and memory to voice, projects and deep... chatgpt.com Tool · How Founders Use AI ChatGPT Plans and Pricing OpenAI In 18 answers
- The best free on-ramp for founders who feel 'too early' for a funded accelerator, it distils YC's thinking into a structured... Y Combinator Course · ~7-week self-paced course · Starting Up Startup School, Free Startup Course Y Combinator In 15 answers
- India's most used payment gateway for small businesses, taking UPI, cards and netbanking. The pricing page lists a standard fee... razorpay.com Tool · Starting Up Razorpay pricing Razorpay In 14 answers
- The de facto global standard for pitch deck structure, straight from Sequoia. The same outline Airbnb's founders used; if you... Sequoia Capital Template · 10 min read · Starting Up Writing a Business Plan (The Sequoia Pitch Deck Template) Sequoia Capital In 13 answers
- The deepest no-code stack, database, workflows, and custom UI, for building genuinely complex web apps and marketplaces without... bubble.io Tool · platform · Starting Up Bubble, No-Code Full-Stack App Builder Bubble In 12 answers
- This is the single directory that saves you from chasing scattered scheme pages: 107 pages, written by DPIIT itself, mapping... Startup India Template · 107-page PDF · Starting Up Playbook of Government Schemes and Initiatives for Startups (June 2026) DPIIT, Ministry of Commerce and Industry In 12 answers
- Gmail, Meet, Drive and Docs on your own domain, priced in rupees. The page lists Base at ₹99 per user a month for up to 20... workspace.google.com Tool · Starting Up Google Workspace pricing (India) Google In 12 answers
- Accounting software made in India with GST invoicing; it produces the profit and loss statement from your entries. There is a... zoho.com Tool · Pricing page · Starting Up Zoho Books plans and pricing (India) Zoho In 12 answers
- The GST portal's registration entry point, where a new taxpayer applies online for a GSTIN, tracks the application and finds... gst.gov.in Tool · Starting Up GST Registration (official GST portal) GSTN In 12 answers
- Google's plans from AI Plus at $4.99 to Ultra, all on Gemini 4 Argon, for comparing against ChatGPT and Claude. gemini.google Tool · How Founders Use AI Google AI Plus, Pro and Ultra plans Google In 12 answers
- Zerodha Varsity free module on how investment income is taxed in India: capital gains, holding periods, and turnover, in plain... Zerodha Varsity Course · Wealth Markets and Taxation Zerodha Varsity In 11 answers
- The primary source for the SAFE itself, plus YC's plain-English primer explaining post-money mechanics. Use the official... Y Combinator Tool · templates + primer · Starting Up YC Safe Financing Documents (Official Post-Money SAFE) Y Combinator In 10 answers
- The free, official first step before you commit to any brand name, logo, or domain. Ten minutes here can save you a rebrand, it... Government of India (tmrsearch.ipindia.gov.in) Tool · tool · Starting Up IP India Public Trademark Search Trade Marks Registry, CGPDTM In 10 answers
- Before you spend a weekend guessing, Google Trends gives you a real, free read on whether interest in your idea is rising,... Google Tool · Starting Up Google Trends Google In 10 answers
- A one page template that forces you to write down the problem, the customer, and why you are placed to solve it, all on a... leanfoundry.com Template · one page · Starting Up Lean Canvas Ash Maurya In 10 answers
- Shopify's rupee prices for India: Basic ₹1,994 a month (₹1,499 billed yearly), Grow ₹7,447 (₹5,599 yearly), Advanced ₹30,164... shopify.com Tool · 5 min · D2C Shopify India Pricing Shopify In 10 answers
- This is the single official directory of central and state government schemes for Indian startups, the primary source, not a... Startup India (startupindia.gov.in) Tool · Directory / ongoing · Starting Up Startup India, Government Schemes for Startups DPIIT, Government of India In 9 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →