Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Peer-reviewed evidence on what labels do to audience trust. tandfonline.com Article · How Founders Use AI Disclaimer! This Content Is AI-Generated: How AI Disclosures Influence Trust Journal of Interactive Advertising
  2. Identical ads rated worse when labeled AI; know the tradeoff. nim.org Article · How Founders Use AI Transparency Without Trust: Consumer Attitudes Toward AI-Generated Marketing Content NIM (Nuremberg Institute)
  3. Ownership plus risk checklist written for operating executives. techcxo.com Article · How Founders Use AI Is Your AI-Generated Marketing Content Legally Protected? TechCXO
  4. The FTC endorsement-guide specifics, including AI testimonials. ppl.studio Article · How Founders Use AI FTC AI Content Disclosure Rules: What Brands Must Say ppl.studio
  5. A single prompt that reliably fills a month's content calendar. letters.thedankoe.com Article · How Founders Use AI Prompt: Generate 50+ (Good) Content Ideas Dan Koe
  6. How to turn any expert source into reusable idea-generating prompts. thedankoe.com Guide · How Founders Use AI Learn AI to 10x Any Other Skill (Full Beginner Guide) Dan Koe
  7. Research compression: summarize hours of video and books into fuel. thedankoe.com Article · How Founders Use AI How to Learn Anything 10x Faster Than Anyone with AI Dan Koe
  8. The two-step subtopics-then-angles prompt that avoids generic ideas. thepromptwarrior.com Article · How Founders Use AI How to Use AI to Come Up with Great Content Ideas The Prompt Warrior
  9. The viral idea-multiplication system, still the cleanest version. linkedin.com Thread · How Founders Use AI 8 ChatGPT Prompts into 625 Content Ideas Ruben Hassid
  10. A monthly prompt that mines your own AI chats for self-insight and material. x.com Thread · How Founders Use AI Warikoo's monthly AI reflection prompt Ankur Warikoo
  11. How a top Indian creator uses AI across his whole pipeline. storyboard18.com Article · How Founders Use AI AI Will Disrupt Content Creation in 5 Years: Ankur Warikoo Storyboard18
  12. India's sharpest ongoing conversation on AI and creation. youtube.com Video · How Founders Use AI Overpowered (AI podcast by Varun Mayya & Tanmay Bhat) Varun Mayya & Tanmay Bhat
  13. Video · How Founders Use AI Tanmay Reveals 0 to 1 Million Content Creator Path Tanmay Bhat
  14. Video · How Founders Use AI Content Creation Masterclass with Tanmay, Sahiba and Friends Tanmay Bhat & guests
  15. Turning audience research into one-complete-idea posts. metadata.io Podcast · How Founders Use AI How to Get Started with Zero-Click Content (Amanda Natividad) Demand Gen U ft. Amanda Natividad
  16. Frames what kinds of ideas are worth making in a click-starved feed. amandanat.substack.com Article · How Founders Use AI Zero Click Marketing: The Strategy for When Clicks Stop Working Amanda Natividad
  17. Pattern-interrupt thread prompts for turning ideas into posts. hackernoon.com Article · How Founders Use AI A Twitter Thread Prompt That Actually Works HackerNoon
  18. Ongoing column on how AI changes what is worth writing at all. every.to Article · How Founders Use AI The New Rules of Writing Every
  19. The clearest case for measuring influence over traffic. skyword.com Article · How Founders Use AI Rand Fishkin on Building Brand Influence in a Zero-Click World Skyword ft. Rand Fishkin
  20. Why attribution obsession leads founders to make worse content. usertesting.com Podcast · How Founders Use AI Winning at Zero-Click Marketing Starts with Customer Empathy (Rand Fishkin) UserTesting ft. Rand Fishkin
  21. Practical measurement substitutes for the metrics that died. marketingspeak.com Podcast · How Founders Use AI Marketing in a Zero-Click World with Rand Fishkin Marketing Speak
  22. AI share of voice, citations, and information gain as the new KPI set. brainlabsdigital.com Article · How Founders Use AI So What Do We Measure Now? Rethinking Marketing Metrics in the Age of AI Visibility Brainlabs
  23. Six concrete metrics you can start tracking this week. madisonlogic.com Article · How Founders Use AI AI Measurement: 6 Metrics for Zero-Click Search Madison Logic
  24. Honest picture of what is measurable now and what is not. market.science Article · How Founders Use AI AI Is Breaking Brand Visibility and Marketing Measurement Market Science

Show the next 24

The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1327 questions GTM Go-to-market, from breaking in to how the best teams do it. 379 questions D2C Building a direct-to-consumer brand, India-first. 512 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 165 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 360 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 425 terms