Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Video · How Founders Use AI Product-Led SEO in the AI Era with Eli Schwartz Eli Schwartz (guest)
  2. A working-session version of the product-led answer to AI disruption, with Q&A. searchpilot.com Video · How Founders Use AI SEO's New Playbook: Survive the AI Shift with Product-Led Growth (webinar replay) SearchPilot / Eli Schwartz
  3. A GTM investor's synthesis of where mid-funnel search remains a goldmine for startups. thegtmnewsletter.substack.com Article · How Founders Use AI How to do SEO right in 2025 (hint: it's not dead) Sophie Buonassisi (GTMfund)
  4. The freshest behavioral numbers on what still earns clicks, in two minutes of reading. linkedin.com Thread · How Founders Use AI State of Search Q3 preview: Google CTRs and zero-click data Rand Fishkin
  5. Independent confirmation of the CTR collapse, useful when you need a second source. emarketer.com Article · How Founders Use AI Google AI Overviews decrease CTRs by 34.5%, per new study eMarketer
  6. Longer-form discussion of building for mid-funnel search where AI has not eaten demand. marketingspeak.com Podcast · How Founders Use AI The Future of Search Is Product-Led with Eli Schwartz Marketing Speak / Eli Schwartz
  7. A free, structured roadmap that slots AI search work into a sane overall SEO plan. learningseo.io Guide · How Founders Use AI Learn How to Optimize for AI Search Platforms (GEO, AEO, LLMO) Aleyda Solis (LearningSEO.io)
  8. A blunt founder take on why 6-12 month keyword bets are wrong for pre-PMF companies. blog.mean.ceo Article · How Founders Use AI SEO Is Dead (For Startups) MEAN CEO (startup blog)
  9. A view from the Indian startup ecosystem on blending SEO and GEO early. linkedin.com Thread · How Founders Use AI How Bangalore founders outshone others in SEO and GEO Kritika Kanodia
  10. Benchmarks your AI share of voice against competitors across 405M+ real search-backed prompts. ahrefs.com Tool · How Founders Use AI Ahrefs Brand Radar: See ANY brand's AI visibility Ahrefs
  11. The fastest free way to see whether ChatGPT and Gemini mention you at all. ahrefs.com Tool · How Founders Use AI Free AI Visibility Checker Ahrefs
  12. Explains what AI visibility data actually means and how to act on it, not just stare at it. ahrefs.com Article · How Founders Use AI Ahrefs Brand Radar: Turn AI Into Your Newest Sales Channel Ahrefs
  13. Video · How Founders Use AI Ahrefs Brand Radar walkthrough Ahrefs
  14. A public benchmark of which brands win AI answers per category, handy for sizing your gap. ai-visibility-index.semrush.com Tool · How Founders Use AI Semrush AI Visibility Index Semrush
  15. An honest three-way teardown matched to company stage and budget. discoveredlabs.com Article · How Founders Use AI Profound vs Peec vs Otterly: Which AI Visibility Platform Should You Buy? Discovered Labs
  16. A seasoned operator maps the whole crowded tool landscape so you do not overbuy. blog.timsoulo.com Article · How Founders Use AI 14 Profound AI Alternatives for AI Search Visibility Tracking Tim Soulo (ex-Ahrefs CMO)
  17. Use-case-first comparison that separates monitoring, optimization, and reporting tools. frase.io Article · How Founders Use AI The 10 Best AI Visibility Tools (Compared by Use Case) Frase
  18. A build-it-yourself option for technical founders who want raw answer data on a cron job. apify.com Tool · How Founders Use AI AI Brand Monitor (Apify actor) Apify community
  19. Free trend data on AI visibility across industries, good for calibrating expectations. hubspot.com Tool · How Founders Use AI HubSpot AI Search Sensor HubSpot
  20. An ecommerce SaaS's practical evaluation of monitoring tools for consumer brands. yotpo.com Article · How Founders Use AI 15 Best LLM Monitoring Tools for Brand Visibility Yotpo
  21. Explains why citation tracking beats mention counting when you want to know what to fix. signal-ai.com Article · How Founders Use AI A Better Way to Track LLM Brand Mentions with AI Citations Signal AI
  22. Context on the enterprise end of the market so you know what you are (not yet) paying for. lsvp.com Article · How Founders Use AI Profound: Building the Marketing Command Center for the AI Era Lightspeed Venture Partners
  23. Defines the share-of-voice metric and realistic benchmarks for a young brand. maxaeo.ai Article · How Founders Use AI ChatGPT Share of Voice: How to Measure, Benchmark, and Improve It MaxAEO
  24. A seven-step audit built around buyer questions, not vanity name-checks. orr-consulting.com Guide · How Founders Use AI How to Audit Your AI Visibility: A Founder's Field Guide Orr Consulting

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1327 questions GTM Go-to-market, from breaking in to how the best teams do it. 379 questions D2C Building a direct-to-consumer brand, India-first. 512 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 165 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 360 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 425 terms