Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Shows concretely what 'diverse concepts' means with seven worked examples. jonloomer.com Article · How Founders Use AI Meta Andromeda and Creative Diversification: 7 Examples Explained Jon Loomer
  2. Operators spending millions explain how they restructured for the Andromeda era. podcasts.apple.com Podcast · How Founders Use AI Evolving Creative Strategy for Meta's Andromeda Era (Marketing Operators bonus) Marketing Operators
  3. A global agency's strategic read on creative-first ad delivery. dentsu.com Article · How Founders Use AI The Creative Era: How Meta's Andromeda Rewrites Ad Strategy Dentsu
  4. Clear explanation of AI Max for Search versus Performance Max, plus feed prep. channable.com Article · How Founders Use AI Google AI Max: What It Is, How It Works, How to Prepare Channable
  5. Includes the finding that under half of AI Max's 'new' queries were actually new. groas.com Article · How Founders Use AI Google AI Max Explained: Complete Guide for Search Campaigns Groas
  6. Covers the shift from black-box auto mode to per-module automation control. segwise.ai Article · How Founders Use AI TikTok Smart+ Upgrade: New Controls, Creative & Budgeting Segwise
  7. Video · How Founders Use AI Are Keywords & Landing Pages DEAD in Google Ads? AI's Impact on PPC with Fred Vallaeys Fred Vallaeys (interview)
  8. A working practitioner debates exactly when to trust Google's automation. optmyzr.com Video · How Founders Use AI PPC in the Age of AI: Amy Hebdon on Control vs. Automation Optmyzr PPC Town Hall
  9. A $300M-spend practitioner on why creative and offer now decide outcomes, not targeting. entrepreneur.com Article · How Founders Use AI The Future of Advertising: Ben Heath's Insights on Innovation, AI and Consumer Behaviour Entrepreneur (feat. Ben Heath)
  10. Independent reporting on the efficiency gains and the rising CPM tax that comes with them. marketingdive.com Article · How Founders Use AI Meta's AI bets supercharge marketing efficiency, and costs Marketing Dive
  11. An India-lens view of what advertisers give up when the platform runs everything. exchange4media.com Article · How Founders Use AI Behind Meta's AI ad push lies a bigger shift in platform power Exchange4Media
  12. A week-by-week AI-powered competitive research system you can copy directly. toffu.ai Article · How Founders Use AI Meta Ad Library Competitor Research with AI Toffu AI
  13. Covers the new impression-range data that reveals which creatives competitors scale. adlibrary.com Guide · How Founders Use AI How to Use Meta Ad Library for Competitor Research AdLibrary.com
  14. AI transcription of competitor videos with hook, body, and CTA pulled out as text. adlibrary.com Tool · How Founders Use AI Meta Ads Library: Search & Analyze Competitor Ads AdLibrary.com
  15. Practical tricks for extracting far more signal than casual Ad Library browsing. brandsearch.co Article · How Founders Use AI Meta Ad Library Competitor Analysis: How to Get 10x the Data Brandsearch
  16. Agency-grade five-dimension analysis framework: creative, angle, format, duration, refresh. midsummer.agency Article · How Founders Use AI How to Use Meta Ads Library to Analyze Competitors and Find Winning Creatives Midsummer Agency
  17. Beginner-friendly walkthrough with the run-duration heuristic for spotting winners. simplified.com Article · How Founders Use AI Meta Ad Library: How to Use It to Spy on Competitors Simplified
  18. Automates the tagging and pattern-recognition layer over the public ad libraries. adriselab.com Tool · How Founders Use AI Competitor Ad Analysis: AI-Powered Meta Ad Library Intel AdRiseLab
  19. Always-on competitor tracking with creative velocity and transcription built in. foreplay.co Guide · How Founders Use AI How to Use Spyder in Foreplay Foreplay
  20. What changed when ad spying went from screenshots to structured AI insights. foreplay.co Article · How Founders Use AI Spyder 2.0: Your Creative-First Ad Spy & Insights Platform Foreplay
  21. A current tools-plus-strategy map across Meta, Google, and TikTok libraries. get-ryze.ai Guide · How Founders Use AI How to Spy on Competitors' Ads (Tools & Strategy Guide) Ryze AI
  22. Step-by-step on Google's transparency tools for video ad research. adlibrary.com Guide · How Founders Use AI YouTube Ad Library: How to Search Competitor Video Ads AdLibrary.com
  23. Cross-platform spy tool for founders whose competitors live on YouTube. adspyder.io Tool · How Founders Use AI AdSpyder YouTube Ads Spy Tool AdSpyder
  24. Tracks a billion-plus ads across ten platforms for wider competitive sweeps. bigspy.com Tool · How Founders Use AI BigSpy YouTube Ad Library BigSpy

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1327 questions GTM Go-to-market, from breaking in to how the best teams do it. 379 questions D2C Building a direct-to-consumer brand, India-first. 512 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 165 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 360 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 425 terms