Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. A sober cost-benefit analysis from a vendor with no AI SDR to sell you. usergems.com Article · How Founders Use AI Are AI SDRs really worth it? UserGems
  2. The Artisan founder's own GTM story, useful for judging the company behind the AI SDR pitch. open.spotify.com Podcast · How Founders Use AI 1st-time AI founder grows from $0 to $1.3M ARR in 8 months | Jaspar Carmichael-Jack (Artisan) A Product Market Fit Show
  3. The 'Stop Hiring Humans' founder walking back to a hybrid position, revealing where the tech really is. techcrunch.com Podcast · How Founders Use AI Don't stop hiring humans, stop hiring the wrong humans (Artisan, TechCrunch podcast) TechCrunch (Build Mode)
  4. Video · How Founders Use AI Artisan: Stop Hiring Humans, with Jaspar Carmichael-Jack Jaspar Carmichael-Jack (Artisan)
  5. The delicious irony that tells you everything about autonomous SDR limits today. techcrunch.com Article · How Founders Use AI Artisan raises $25M and is still hiring humans TechCrunch
  6. Candid on why distribution, not product, is the only fast edge in the AI SDR market. agenttalk.substack.com Podcast · How Founders Use AI Get Paid Ep. 1 | Jaspar Carmichael-Jack: Is Controversy the Secret to Winning in AI Sales? Agent Talk
  7. A thoughtful post-hype take on what agentic pipeline generation should actually look like. commonroom.io Article · How Founders Use AI The AI SDR is dead, long live the AI SDR Common Room
  8. Video · How Founders Use AI Agentic SDR: Prabhav, CEO @ 11x Stacked GTM
  9. Audio version for the commute, covering how teams train AI like a junior SDR. open.spotify.com Podcast · How Founders Use AI Agentic SDR: Prabhav CEO @ 11x (Stacked GTM, Spotify) Stacked GTM
  10. A mainstream-press grilling that surfaces the questions buyers should ask any AI SDR vendor. cnbc.com Video · How Founders Use AI Prabhav Jain, 11x CEO: A Fortt Knox Conversation CNBC (Jon Fortt)
  11. The systemic context: why AI sales-tool traction numbers deserve extra scrutiny. techcrunch.com Article · How Founders Use AI How VCs and founders use inflated 'ARR' to crown AI startups TechCrunch
  12. A structured evaluation checklist if you do decide to trial one. autobound.ai Guide · How Founders Use AI The AI SDR Buying Guide Autobound
  13. The full landscape of signals and how to operationalize them without an ops team. usergems.com Guide · How Founders Use AI Signal-based marketing and sales: everything you need to know UserGems
  14. A clean taxonomy of fit, intent, and timing signals with pipeline examples. usergems.com Guide · How Founders Use AI B2B buying signals: key types and how to use them UserGems
  15. Deep dive on the single highest-converting trigger, the new executive in seat. usergems.com Guide · How Founders Use AI How to turn new hire buying signals into pipeline UserGems
  16. Shows how signals stack with account fit so you work a short list, not a spray list. usergems.com Guide · How Founders Use AI The modern guide to account-based prospecting UserGems
  17. A second vendor's framework, useful for triangulating what is real versus marketing. amplemarket.com Guide · How Founders Use AI What is signal-based selling? The complete guide Amplemarket
  18. A ready-made playbook wiring signals to automated, personalized first touches. commonroom.io Guide · How Founders Use AI Put signal-based prospecting on autopilot (playbook) Common Room
  19. 100+ concrete signals catalogued, great for brainstorming which ones fit your product. commonroom.io Guide · How Founders Use AI Signals: the reference library Common Room
  20. Video walkthrough of turning one signal into a repeatable sales play. commonroom.io Video · How Founders Use AI Run signal-based sales plays (Signal School part 2) Common Room
  21. Shows why one signal is a hint and three stacked signals are a priority lead. commonroom.io Video · How Founders Use AI Stack buying signals (Signal School part 3) Common Room
  22. The strategic overview tying signals into your whole GTM motion. commonroom.io Video · How Founders Use AI How to run a signal-based selling strategy Common Room
  23. Answers the sequencing question founders always ask: filter by fit or by signal first? commonroom.io Article · How Founders Use AI Fit-first or signal-first prospecting Common Room
  24. Adds anonymous website-visitor identification to the signal stack. vector.co Article · How Founders Use AI Unlock signal-based prospecting with Common Room + Vector Vector

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1327 questions GTM Go-to-market, from breaking in to how the best teams do it. 379 questions D2C Building a direct-to-consumer brand, India-first. 512 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 165 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 360 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 425 terms