Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Most trend advice tells you to "stay curious," which is useless on a Monday morning. Amy Webb, a working futurist, gives you an... PublicAffairs (Hachette) Book · ~336 pages · Starting Up The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream Amy Webb
- This one is useful because it is not one person's theory: it collects how seven working trend forecasters actually run their... In Bed With Tech (Substack) Article · ~15 min read · Starting Up Spotting trends: the tricks used by trend catchers Marie Dollé
- This is the India-specific version of the same lesson: a founder-led conversation about the Account Aggregator framework and... Fintech Ki Baat Podcast · ~45 min · Starting Up Deep dive into India's Account Aggregator ecosystem (Fintech Ki Baat, with the founder of SAAFE) Shreyas Jani (host), with Venkatesh Krishnamoorti (SAAFE.in)
- This essay explains the actual mechanism: when regulation forces incumbents to open up (for example, rules requiring banks to... Andreessen Horowitz (a16z) Essay · ~12 min read · Starting Up Every Company Will Be a Fintech Company Angela Strange
- This is a concrete look at products that grew straight out of what young people were already doing on campus, from Snapchat... Fortune Article · ~15 min read · Starting Up What the Founders of Facebook, Snapchat and Home Depot Have in Common Grace Donnelly, Laura Entis, Stacy Jones, Polina Marinova, Jasper Scherer
- This is the cleanest framing of the exact call you are making: which parts of your product are your actual reason to exist, and... Courier Article · About a 10 minute read · Starting Up The Three Things to Never Build In Your App: Authentication, Notifications, and Payments Tejas Kumthekar
- For a founder in India collecting money in INR, Razorpay is the default payments stack, and this is the official developer... Razorpay Tool · Reference docs, dip in as needed · Starting Up Razorpay Developer Documentation Razorpay
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Video · About 50 minutes · Starting Up
Simple Next.js & React Authentication With Clerk
Traversy Media
- The essay tells you to find your riskiest assumption, this template shows you how to actually surface it. It is a free,... Figma FigJam Template · Ready-to-use board · Starting Up Assumption Mapping Template (free, FigJam) Figma
- This gives you the precise vocabulary your question is missing: gold plating is adding polish and features nobody asked for,... projectmanagementacademy.net Article · ~8 min read · Starting Up Gold Plating vs. Scope Creep Project Management Academy
- This is one of the few pieces that actually answers the question you asked, which is web app or native mobile app for the very... Asper Brothers Article · about 12 minute read · Starting Up Mobile App MVP vs. Web App MVP: How to Choose the Right First Step for Your Startup Mike Jackowski
- This is Google's own guidance for exactly your users: budget Android phones, patchy networks, and expensive mobile data. It is... Android Developers Essay · multi-page guide · Starting Up Build for Billions Google (Android Developers)
- This is the canonical answer to your exact fear: you do not need both sides at scale, you need one tiny network that works.... Lenny's Newsletter Essay · about 15 min read · Starting Up The Atomic Network Andrew Chen
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Video · ~35 min · Starting Up
All the Little Things
Sandi Metz
- This is the canonical show for founders who chose open source as more than a license: as the way people find, try, and trust... Open Source Startup Podcast Podcast · ~40 to 60 min per episode · Starting Up Open Source Startup Podcast Robby (MTF) and Tim (Essence VC)
- This one grounds your expectations in real numbers (an India based team MVP lands around 15,000 to 45,000 USD versus 60,000 to... Moveo Apps Article · Starting Up MVP Development Cost in 2026: How Much Does It Cost to Build an MVP? Moveo Apps
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Video · Starting Up
Figma Prototype Tutorial for Beginners
Figma
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Video · Starting Up
How to Enable and Use Backend Workflows in Bubble
Coaching No Code Apps
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Video · Video · Starting Up
Zapier vs Make.com vs n8n: The Ultimate Beginners Guide
Automatable
- This is the most-cited real example of a company that shipped its MVP on no-code (Bubble) and then moved to code, told by the... Airdev Article · Starting Up Dividend Finance Scales Its No-Code Loan Platform Airdev
- Ben Tossell built MakerPad, one of the best-known no-code education businesses (he sold it to Zapier), so this is a first-hand... Mixergy Podcast · Starting Up AI Made a No-Code Founder Into a Coder (Ben Tossell interview) Andrew Warner
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Video · Starting Up
Website Layout Mistakes That Scream 'Amateur'
Paige Brunton
- This one is written for exactly your situation: someone whose whole product lives inside a no-code tool. It names the specific... NoCodeFinder Article · 10 minute read · Starting Up No-Code Vendor Lock-In: Learn How to Protect Your Project Now NoCodeFinder
- This is the concrete insurance step against the shutdown scenario you are worried about. On2Air runs scheduled backups of your... On2Air Tool · Setup in under 30 minutes · Starting Up On2Air Backups: Automated Airtable Backups On2Air
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.