Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Video · ~20 min video · Starting Up Teardown: Diamond HubSpot Partner Cold Email (Rewrite) Jeremy Chatelaine and Jack Reamer
2. Cold outreach is one channel on a much bigger map, and Balfour explains why the channel that works for you is decided by your... brianbalfour.com Essay · About a 15 minute read · Starting Up Get Out of the ARPU-CAC Danger Zone with Channel Model Fit Brian Balfour
3. A useful counterweight, written specifically to slow founders down before they hire. It names the false signals, feeling tired... Techstars Article · 8 min read · Starting Up Founders: Your First Sales Hire Is Probably a Mistake Techstars
4. A long, unscripted interview where Steli Efti walks through the real mechanics of his own first sales hires at Close, including... Mixergy Podcast · 40 min · Starting Up Case Study: Hiring a salesperson Steli Efti
5. Two experienced bootstrapped founders talk through pricing decisions in plain language, including why targeting businesses... Kalzumeus Software Podcast · Starting Up Kalzumeus Podcast Ep. 2 with Amy Hoy: Pricing, Products, And Passion Kalzumeus Software
6. This is the answer to when do I stop following up. Steli Efti lays out how to send a final, respectful email that closes the... Close Article · 10 min read · Starting Up How to Write Breakup Emails for Sales Steli Efti
7. Video · 3 min · Starting Up How to Use Excalidraw: Complete Beginner Tutorial (2026 Update) Lvl 99 TechSkillz
8. The most complete walk-through of the TRN-to-GSTIN flow we found, screen by screen, read this once before you open the actual... ClearTax Article · D2C How to Register for GST India Online, Guide for GST Registration Process Online ClearTax
9. Written by practitioners for practitioners, so it's blunter than most consumer blogs about where applications actually get... TaxGuru Article · D2C GST Registration Process 2025, Complete Step-by-Step Guide TaxGuru
10. A filing-service view of the process, which means it's unusually precise about the exact document list per business type... IndiaFilings Article · D2C GST Registration Procedure Details for India Businesses IndiaFilings
11. The government's own click-through video tutorial of the enrolment screens, as close to an official demo as you'll get, useful... GST Portal (tutorial.gst.gov.in) Video · D2C Goods and Services Tax (GST) | Video Based Tutorial GSTN
12. Video · D2C Goods and Services Tax (GST) 2024 Fundamentals Full Course | What is GST? YouTube
13. Video · D2C Introduction to GST (Goods & Service Tax) | GST Explained Letstute
14. A fintech's plain-language take on registration, useful mainly for its clear cost and timeline framing, good gut-check against... Bajaj Finserv Article · D2C GST Registration Process: How to Get GST Number Online in India Bajaj Finserv
15. Frames registration decisions (regular vs composition, voluntary vs mandatory) rather than just the mechanical steps, useful... Jordensky Article · D2C Complete Guide to GST Registration Process in 2025 Jordensky
16. Written for store owners, not media buyers, it walks the exact setup path a D2C founder needs: Business Suite, pixel,... Shopify Blog Article · D2C Facebook Advertising: How It Works and How to Start Shopify
17. Jon Loomer is the internet's most rigorous, un-hyped Meta ads explainer, and his Advantage+ breakdown is the sober... Jon Loomer Digital Article · D2C Get Started with Advantage+ Shopping Campaigns Jon Loomer
18. A calm, checklist-style diagnostic for the most demoralising moment, clicks but no sales. It correctly points the finger at... WordStream Article · D2C Facebook Ads Not Converting? 9 Common Reasons (+How to Fix) Susie Marino
19. Benchmarks pulled from ~35,000 real ecommerce brands across 15 verticals, so you can sanity-check your CPM, CTR and ROAS... Triple Whale Article · D2C Facebook Ad Benchmarks by Industry (Updated Data) Triple Whale